When you decide to start building your Internet marketing campaign, you want to determine which type of campaign is appropriate. Depending on the price of your product or service, you can select the right type of campaign. Below we’ll be taking a look at four different campaign types and what you’d use them for.
Quickstart campaigns are great for lower-priced products, generally less than $97. For a Quickstart campaign, you could generate a lead and send them directly to a sales letter to make the sale. In this case, your campaign will be structured similar to this:
If you first provide a free offer, such as a free eBook, your sequence will look something like this:
If you want to establish a relationship with your prospect before trying to sell them, you may want to include a bonding sequence as part of your quickstart campaign, which will make your sequence look more like this:
Once you have your campaign in place, you are ready to drive traffic into it. Here is what a quickstart campaign will look like if you are using SEO and PPC sources to drive traffic:
You will notice that each traffic channel is driven to a different landing page. This is important because there are different types of landing pages for different traffic generation channels. It’s also vital to use different landing pages, so you can the traffic source of all of your leads to better understand where you should spend your marketing dollars moving forward.
Survey campaigns are great for slightly higher priced products between $97 – $497. A survey campaign sequence looks like this:
Survey campaigns are very effective because they allow you to tailor your offer to the specific needs of your audience.
Multi-video Sequence Campaigns
These types of campaigns are great for more expensive products, ranging from $500 – $3500.
With a multi-video sequence campaign, you basically take a sales letter and split it into three separate videos. This approach allows you to not only sell your prospect on your solution and overcome their objections, but it also allows you to build a relationship with them, so they trust you.
These types of campaigns are for much more expensive products, ranging from $1000 – $10,000.
With event-based campaigns, you want prospects to feel like they are part of something bigger and that they are attending an event with other like-minded people. This helps to establish stability and credibility.
Selecting the right type of campaign is critical to your success as a business. Take some time to organize your campaign and implement it properly to ensure maximum conversion.