Rahim Karsan
Text Messaging SMS Best Practices for Business
Text messages get a 98% open rate and very high response rates, as well as an average response time of 90 seconds. In comparison, email gets approximately a 25% open rate, 7% click through rate, and an average response time of 90 minutes. This is why it’s so important to use text messaging as part of your Internet marketing campaign. […]
Why Onboarding Customer Experience Campaigns are Essential for Your Business
The top two reasons why customers churn is because they don’t feel they get value from your products or they don’t understand how to use your products. Often, customers just need some initial handholding as they get started and a positive onboarding experience will confirm to them that they have made the right buying decision. […]
Rahim Karsan
Rahim is a co-founding partner of Blueprint and the Chief Marketing Officer. With an undergraduate degree in Marketing and an MBA with a specialization in ecommerce, Rahim has always been passionate about marketing.
For several years, Rahim worked as the Associate Director of Marketing for Embanet-Compass, one of the largest marketing companies for the education sector, marketing university-level education for universities such as Northeastern University, The George Washington University, and Norwich University.
Rahim then spent several years as the Director of Marketing for Strategic Coach, the leading business coaching company, building the marketing infrastructure for them and marketing coaching programs to business owners and entrepreneurs.
Through his educational background and experience, Rahim has a deep understanding of what it takes to build a company and drive growth through sound marketing strategy, reporting systems, lead generation, Web development, social media marketing, email automation, and lead scoring.
