6 Tips for an Effective Title Tag SEO Strategy
The simple title tag that appears in search results can have a huge impact on your site traffic and click-through rate. This small character string of text should always be carefully thought out and optimized to get the attention of searchers. Interestingly, if you have attention grabbing title tags and your click through rate increases,...
What Role Does the Canonical Tag Play in Search Engine Optimization?
In a perfect world, duplicate content would not exist on the web and there would only be one version of every page. In the real world, duplicate content can exist in several locations and on multiple websites. To help manage issues stemming from repetitive content, the canonical link element was created, which is commonly referred...
Mike is a co–founding partner of Blueprint and the Chief Technology Officer. Originally from the United Kingdom, Mike has business experience in the UK, Australia, and Canada. In the UK, Mike developed his expertise in Web development and design as a partner in a successful design firm. In Canada, he developed his expertise in Internet marketing with Mosaic, one of Canada’s leading advertising and creative agencies. And since 2005, Mike has taught marketers, technology professionals, and business owners how to achieve high rankings in Google and other search engines through SEO.
As a result of Mike’s experience as a business owner, web developer, designer, advertising professional, and SEO expert, he understands what’s required for a business to succeed through Internet marketing. He realizes the importance of developing solutions that perform well from a business perspective, while looking great to properly represent the personality of your company and brand. And as an instructor, he understands the significance of educating customers on how things are done, so that they are clearly aware of how results are achieved through Internet marketing and what’s required for constant improvement.