Categroy: Digital Marketing
Pardot Landing Page Best Practices
A landing page is a web page that has one key purpose: to drive prospects or customers to perform the call to action on the landing page. The simpler your product and call to action and the lower the price if it is a sales page, the simpler your landing page should be to maximize conversion. The more complex your call to action and product or the higher the price, the more information you will need to provide. […]
10 Vital Chat Best Practices for Business
It’s getting more difficult to get prospects to opt in to your offers, including a free consultation, because people have seen these offers before. Today, people are used to getting information quickly from multiple sources. This is where chat comes in. […]
