Blueprint’s conversion rate optimization allows you to get the most out of your marketing budget.

Digital Marketing

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6 Elements of Conversion Rate Optimization

Improving the conversion rate of your Website or landing page can have the same impact as increasing your ad spend. Quite often, the performance of your landing page can even make or break your marketing campaign.

At Blueprint, to achieve the best possible result on your landing page, there are six key elements we optimize to get the best possible result.

Landing Page DesignLanding Page Design

Landing Page Design

The first area to get right is the overall design and layout of your landing page. This includes the layout of your hero image, web form, navigation, headline, body copy and call to action.



The second area we optimize is the content on your landing page. This includes your headline, body copy, and call to action.

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Your offer plays a vital role in your marketing. As a matter of fact, it can literally make or break your marketing campaign. The better the offer, the better your opt-in rate. It’s that simple. Your headline and offer are the two most important variables on your landing page and one of the first items we optimize.

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Your navigation does impact the results of your marketing campaign. The bottom line is that if you want to maximize the volume of prospects that visit your page to convert into a lead, simplify your navigation for the best results.

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When it comes to Web forms, simple is better. The more information you ask for, the more anxiety people experience. Keep your forms simple for the best results.

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Responsiveness and Page Speed

People are using tablets and mobile phones more than they did in the past. It is for this reason that we create all landing pages to format properly on all devices. It is also important to understand that people no longer want to wait for content to load. It is for this reason that we build all Web pages to load quickly.

Optimization is not just one thing. It is doing all six elements well for the best possible result. We recommend ensuring that your pages are properly optimized before spending a lot on advertising. It’s a cost-effective way to get so much more out of every advertising dollar you spend.

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