The Complete Guide to Successful Upselling Campaigns
Build on the Initial Purchase
#1 – GreetBegin with a personalized greeting so that you are addressing your customer one-to-one. Personalized emails have been found to have a 2.5 times higher click-through rate and are almost 6 times more likely to drive a conversion.
#2 – ShowDisplay recently purchased items so that your customers can be reminded of the smart buying choices that they have already made with your business. Based on your customer’s purchase history you can also offer upsell suggestions that complement previous purchases.
#3 – SuggestOffer suggestions for new products that build on items that they have previously purchased. As an example, if a client purchased an email automation training package from Blueprint in order to learn about email automation campaigns, we could offer an upsell on landing pages that maximize the conversion to sale.
#4 – AskRequest that your customers update their profile preferences on the types of products and services that interest them. This way, you can continually refine and refresh your offers based on their interests and desires.
#5 – SimplifyMake sure that it is easy for customers to connect with your business to ask a question, express a concern or offer feedback. It helps build trust when customers feel like they have a two-way relationship with your business.
#6 – ShareHelp make it easy for your customers to share your products and services on their personal networks. Include social sharing buttons so that you can drive more organic exposure to your products and services.
Choosing the Right Upsell
- Version upgrades
- Product protection
- Extended service or support period