Top Digital Marketing Management Trends of 2022

The first step in managing your digital marketing is establishing a strategy. This will allow you to ensure you’re targeting the right group of people at the right time so that your content is falling before people who will benefit from it most. There are various subcategories within this step, such as SEO (Search Engine Optimization), PPC Advertising (Pay-Per-Click), blog and content creation, and more.

While some businesses might assume it’s better to cast a wide net out into the internet to reach more people, it’s actually less beneficial to do so. This will likely give you a very low click-through rate because you’re not reaching the right people. Alternatively, you should try to focus on reducing the size of your intended audience because minimizing your reach but finding the right group of people is where you want to be. By using the methods above, you can do just that. Once you’ve established your audience, the next step is implementation.

Now that you’ve figured out who your audience is, the next important step is to ensure you’re interacting with them. Otherwise, you could very well risk losing the audience that you’ve found. During this phase, there are various marketing approaches to ensure you’re establishing and maintaining relationships with your audience. For example, having email signup, live chat support, contact information that’s easy to find, and links to your social media pages are all great ways to do this. Simply put, you’re making sure that necessary means of communication are made easy for your customers to find. By putting in the work to make everything accessible, you’re making sure your customers don’t have to do the work to find important information.

It’s safe to say that the time will vary from business to business between the time you find your audience to the time of converting their presence into sales. This depends on various factors like what your company is and the products it is you’re selling. For instance, if you’re selling something that is rather expensive, chances are it will take longer to convert a customer than if your product is, say, $20.00. This is why it’s imperative to better understand how your audience might approach your products or services to determine how long it will take, on average, for conversations to happen. This will allow you to approach your marketing tactics with a clear picture to use tactics that will work best for your specific audiences. For example, in this stage, you should focus on advertising with exclusive offers, creating landing pages with special conversion copy and including calls-to-action. This stage is where you take the information you’ve gathered in previous stages and implement changes or tactics to push leads to conversions.

The final stage is used to bring about growth for your business. Although the conversion stage will be one that might make you feel like all of your hard work has paid off, this isn’t where you should stop. In fact, what will set you apart will be what you do in step four. Engaging with your audience means continuing to strengthen the relationships you’ve been putting all of this time and effort into establishing. Different marketing tactics can be used to strengthen these relationships, such as email automation which includes special messages or promotions, or social media posts. It’s also important to ensure that there is a seamless transition to great customer service after the time of sale.

For many, providing great customer service after a sale shows people that their business is appreciated, and they can trust you to answer any questions they may have down the road. Customer relationship management is incredibly important because it will likely bring forth the different measurement tools like reviews or referrals. Ensuring there’s some sort of follow-up and an open line of communication can allow you to easily collect information about the rate of repeat customers, overall engagement or reviews or referrals.

When it comes to making a marketing strategy, it’s important to ensure you’re doing all that you can within these steps. During this time, you can ask yourself questions regarding whether or not you’re reaching the right audience, converting and seeing repeat customers from said conversions. If you find that you’re putting a lot of work into reaching an audience and the interactions are there, but the conversions are not, then it might be time to reassess how you’re approaching things. It might be necessary to re-evaluate where you’re focusing your efforts. If you’re unsure where to go from here or feel the process is one you would like a digital marketing agency to help you with, it’s a great idea to reach out!

With all that said, here are some trends we have already begun to see in managing digital marketing in 2022.