The top two reasons why customers churn is because they don’t feel they get value from your products or they don’t understand how to use your products. Often, customers just need some initial handholding as they get started and a positive onboarding experience will confirm to them that they have made the right buying decision. Selling a customer is just the start, if you want to maximize customer lifetime value, you need to help your customers succeed with your product. As a digital marketing agency, we’ve helped numerous clients develop onboarding customer experience campaigns that ensure customers are satisfied with using their products and continue purchasing. Below, we’ll share some best practices and proven campaigns that we recommend.
Onboarding can be described as the nurturing process that gets new users familiar with the products and services that your business offers. How you onboard your customers sets the stage for your future relationship and when done correctly, it increases customer lifetime value. Successful onboarding also reduces churn and transforms your new customers into loyal brand advocates. Since we know that most revenue comes from existing customers and that satisfied customers are your top referral sources, onboarding customer experience campaigns really are essential for your business to thrive.
There are 6 golden rules of successful customer onboarding to increase retention and drive growth for your business.
Help ensure your customers’ success and retention with a user onboarding email series. Onboarding your customers after a purchase is essential as it helps them feel like part of your brand community, gives them a sense of support and develops your relationship. We recommend a series of three emails for user onboarding.
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