Free Email Automation eBook
The proven way to generate more sales, upsell, retain, and satisfy your clients.
Nurture leads into sales with email automation
Your prospects are at different stages of the buying cycle. Some may be ready to purchase, while others are gathering information or comparison shopping – and not yet interested in speaking to a salesperson. Email automation lets you cultivate the relationship and build desire in preparation for your sales call.
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Once you have made the sale, email automation can be used to onboard clients, then upsell, retain, and even re-engage lost clients. You maximize revenue with increased value per customer.
At Blueprint, we understand the power of email automation. That’s why we are certified in a range of platforms including both Pardot and Hubspot.
Using the right campaign
Blueprint drives results for your business by using a range of email campaigns. These are individually tailored to your products, your services and your industry to optimize lifetime revenue per client.
Lead nurturing campaigns
Lead nurturing cultivates and informs prospects along the path to the buying decision. Campaigns include:
- Cold lead nurturing email series
- Cold lead nurturing video series
- Sequenced email series
- Lead magnet follow-up email series
- New blog subscriber email series
- Event follow-up sequence email series
- Drip email series
Sales conversion campaigns
When leads are sales ready, email automation can create a sense of urgency as it drives prospects to your sales pitch, producing consistent, predictable results. Campaign examples include:
- Sense of urgency email series
- Promotion drip email series
- Sales letter email series
- Webinar email series
- Event closing deals email series
- Product launch email series
- Sales enablement email series
Customers abandon 60-80% of shopping carts without completing their purchase. They view almost 80% of emailed receipts. These statistics point to the value of email for improving both initial sales and lifetime revenue per customer. Blueprint’s revenue-enhancing campaigns include:
- Abandoned cart email series
- Ecommerce email receipts series
Selling a customer is just the start. To maximize adoption and lifetime revenue, it’s vital to help your customers succeed with your product. Providing positive reviews and supporting the customer experience with social proof can drive future sales. Onboarding email campaigns available from Blueprint include:
- Welcome email series
- Reviews email series
- User onboarding email series
Customer experience campaigns
You work hard to win new customers. That’s why it’s so important to treat your customers well, learn from them and recognize any signs of dissatisfaction. Blueprint’s relationship-building email campaigns include:
- Milestone bonding email series (birthdays, anniversaries, etc.)
- Customer satisfaction survey email series
To maximize the lifetime revenue that a client spends with you, upselling is essential. Blueprint achieves this by developing repeat customer email campaigns for your business.
Once your client is purchasing from you, make it easy for them to renew. Blueprint retention campaigns use a sequence of emails that are automatically sent to targeted customers to maximize both retention and revenue.
All companies lose customers. With the right efforts, you win back many of those you have lost – at lower cost than replacing them with new clients. A re-engagement email campaign from Blueprint can help you get there.
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