Free Email Automation eBook
Implement a selling machine through email automation.
Nurture your leads into sales using email automation
Different prospects are at different stages of the buyer lifecycle. Some are simply information gathering, while others are comparison shopping or are ready to make a purchase decision. Instead of calling on leads that are not ready to speak to a sales person, email automation is used to maximize the volume of prospects that are ready to speak to a sales person and convert to sale.
There are different email marketing campaigns that we develop depending on your needs:
For leads that are information gather, a nurturing campaign is used to provide valuable information through a sequence of emails, while overcoming common objections to prepare prospects to speak to a sales person or make a purchase.
Sense of urgency campaigns
For prospects that are further on in the decision making process and are comparing alternatives, a sense of urgency campaign is well-suited as it provides time limited offers that drive purchase behavior.
For prospects that are not ready to purchase after going through a nurturing or sense of urgency campaign, a drip program keeps your company top of mind, so when your prospect is ready to purchase in the future, they buy from you.
A percentage of customers that buy from you will also buy upsell offers and this is where upsell email campaigns come in as they maximize the lifetime revenue of each of your customers.
For prospects that sign up for an event or Webinar, event campaigns maximize the volume of prospects that show up for your event, consume your sales message, and convert into sales.
To give you some perspective on how automated email campaigns can transform your online marketing, below you will see a multi-step campaign that we implement for events.
By utilizing email automation, you can better prepare your leads to speak to a sales person and buy from you.
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