Free Email Automation eBook
The proven way to generate more sales, upsell, retain, and satisfy your clients.
Hubspot is an all-in-one marketing platform
that can improve your search engine optimization (SEO), content marketing, social media publishing and email automation.
Certified Hubspot Consultants
As certified Hubspot consultants, Blueprint supports you throughout the complete development of your marketing campaign. Our expertise ensures that you get the most out of Hubspot.
Search engine optimization (SEO) is one of the leading Hubspot functions. Blueprint supports you with complete SEO services, from keyword research and web page optimization to content development and link building. We make sure you have the right keywords among your competitors. We provide copywriting services so you can publish quality content at the right times. And we review key trending topics each month to ensure the right focus for your content.
Hubspot makes it easy to publish content through multiple channels, all driving traffic to your website. Blueprint supports you by developing a complete content marketing plan for your business, as well as monthly content support to ensure your ongoing success.
Email continues to prove itself as a powerful tool for getting the most out of your leads and marketing investment. Blueprint supports you by mapping out your email marketing program, advising you on which campaigns can get the results you’re seeking. We help you develop and implement campaigns in Hubspot, including copywriting and design, setting up your email templates and creating landing pages.
The right campaigns make the difference
To get the most out of Hubspot while accelerating your business growth, there are 7 stages to focus on for driving real results through email marketing.
Stage 1: Lead nurturing campaigns
The first stage of email automation is lead nurturing – using campaigns to prepare leads that are early in the decision-making process. Blueprint supports campaigns including:
- Cold lead nurturing email series
- Cold lead nurturing video series
- Sequenced email series
- Lead magnet follow-up email series
- New blog subscribers email series
- Event invitation and follow-up sequence email series
- Drip email series
Stage 2A: Sales conversion campaigns
Leads that are ready to speak to a sales person or receive a sales pitch are placed into a sales conversion campaign. These campaigns create a sense of urgency, while providing consistent and predictable sales results. To achieve this, Blueprint campaigns include:
- Sense of urgency email series
- Promotion drip email series
- Sales letter email series
- Webinar email series<
- Event closing deals email series
- Product launch email series
- Sales enablement email series
Stage 2B: Ecommerce campaigns
On average, customers abandon 75% of ecommerce shopping carts without completing their purchase, while they view almost 80% of email receipts. This demonstrates opportunities for email automation to play an important role in improving both sales and lifetime revenue per customer. At Blueprint, we use the following email marketing campaigns to maximize revenue:
- Abandoned cart email series
- Ecommerce email receipts series
Stage 3 – Onboarding campaigns
Once you’ve made the sale, you want to maximize adoption of your product as well as lifetime revenue per client. Helping customers succeed in using your product, and obtaining social proof via positive reviews, will drive future sales. Blueprint achieves this with the following email campaigns:
- Welcome email series
- Reviews email series
- User onboarding email series
Stage 4: Customer experience campaigns
Winning a new customer takes time and effort. To treat your customers well, achieve their loyalty and uncover any signs of dissatisfaction, it’s vital to learn and improve. Blueprint designs email campaigns that promote positive experiences:
- Milestone bonding email series (birthdays, anniversaries, etc.)
- Customer satisfaction survey email series
Stage 5: Upselling campaigns
To maximize the lifetime revenue that a client spends with you, upselling is essential. Blueprint achieves this by developing repeat purchase email series campaigns for your business.
Stage 6: Retention campaigns
Once your client purchases from you, make it easy for them to buy again and again. Blueprint develops retention campaigns using a sequence of emails sent automatically to customers, maximizing both retention and revenue.
Stage 7: Re-engagement campaigns
All companies lose customers, but you can win many of them back when you put the effort in. Blueprint uses re-engagement email series campaigns to achieve this.
See Blueprint on Canada AM and experience why clients choose Blueprint for results, excellence, innovation, trust, value, and service.