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Moving prospects further down the funnel
When you generate a lead through an offer suggesting the prospect is close to making a purchase – such as downloading a “save now” coupon – it’s the ideal time for a sense of urgency email campaign.
How sense of urgency email
When prospects are close to making a purchase decision, they often sit on the fence wondering whether to move forward with making the purchase. This is where pressure stacking comes in, also known as sense of urgency campaigns. Over time, emails are sent to the prospect that layer additional promotions on the initial offer. The purpose of this is to tip the prospect off the fence – to buy now because they don’t want to miss out on your time-limited offer.
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