Retention Email Campaigns –
Increase the lifetime value of clients
Establish your ascension ladder
Customer retention is more than a sequence of emails. It’s a process that starts with your customer’s first purchase, and continues through their ongoing interactions with you. To gain clarity on what to communicate to clients, map out your ascension ladder from your entry level product to additional products. When a customer buys multiple products from a single company it creates brand advocacy and loyalty.
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