Email Series –
Generate sales more predictably
Sales letters or salespeople?
Once you are generating leads, you have three options to convert your leads into sales. The first option is to nurture your leads and have salespeople call on qualified, sales ready prospects. The second is to drive qualified prospects to a sales letter or an ecommerce site. The third is to use a combination of salespeople and sales letters or ecommerce sites. The best choice depends on your business and resources.
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