Upsell Email Campaigns –
Maximize lifetime revenue per client
Focus on value
Asking for an additional sale may feel difficult, but some customers will respond to your upsell offer with another purchase. Email is a great way to consistently generate additional business. Effective upsell communication focuses on helping your customer on the journey they have already started with you.
For example, if a client purchased email automation training from Blueprint to learn how to develop email marketing campaigns, we could follow up with an upsell on landing pages that maximize the conversion to sale. This works well because it builds on the initial purchase and provides helpful added value.
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