One of the most important components of an Internet marketing campaign is the actual landing page that you’re driving your advertisements to. Whether you’re running a print, banner, PPC, email, or social media campaign, you want to ensure that you’re driving your prospects to a landing page that’s going to get results. If you’re getting less than a 20% opt-in rate, you may be leaving a lot of money and leads on the table, while wasting your advertising dollars.

In this post, as an Internet marketing company, we’re going to get into three examples of landing pages that convert between 24.81% and 45%. Before we get into the actual examples, we want to stress the importance of driving ads to a squeeze page versus the home page of your Website. We often see that campaigns are set up quickly and the ads are sent to the home page of a Website. Whether it’s a PPC campaign or a print ad, this approach simply does not produce good results from a lead generation perspective. There are simply too many options for a prospect to choose from and there is no clear offer to maximize the number of people that opt-in as a lead.

Below you will find an example of a simplified squeeze page. We developed this page for one of our clients and used it for print campaigns, as well as other advertising channels. Initially, the client was driving all of their ads to the home page of their Website and was getting an opt-in rate of less than 10%. By using the following squeeze page, we were able to achieve an opt-in rate of 24.81%, which transformed their ability to generate leads. And the great thing is that they did not have to increase their advertising investment to generate more leads.

Screen Shot 2013-04-12 at 2.07.29 PM

In our second example, we developed a squeeze page for a client with a very compelling offer, which was a chance to win $5000 towards a backyard getaway. This sweepstake offer achieved an opt-in rate of 45%. The reason for showing this squeeze is for two reasons. First, it shows a completely different layout that performs very well. Second, it stresses the importance of developing a compelling offer. Your offer is one of the most important parts of a successful Internet marketing campaign as you can see here.

Screen Shot 2013-04-12 at 2.06.22 PM
Not only did this squeeze page achieve an opt-in rate of 45%, but it also achieved a share rate of 38.8%, which is excellent. The technology that we used to enable prospects to share the sweepstake offer with others that they know was a system called Dukki. This software enables prospects to automatically share offers through social media, email, and other channels with a click of a button.

In our third example, we ran a second campaign for the same company with a completely different offer. In this campaign, the primary offer was to enter in for a chance to win a five-person hot tub as you can see here.

Screen Shot 2013-04-12 at 2.06.41 PM
This campaign achieved a 31% opt-in rate. The reason that we are showing you this third example is to illustrate that you can use a very similar landing page, but your offer and headline significantly impact results. This campaign is currently running and we’re now in the process of testing different changes to the page to see if we can lift conversion.

The key here is that you don’t want to invest heavily in advertising if you have not developed a landing page that produces great results. Once you have a landing page that is generating leads, you’re ready to increase your advertising spend. It’s a simple way to get so much more out of your marketing dollars.

We’d also recommend setting up a unique landing page for each ad so you can track how each ad is performing. Some of the metrics that you want to keep a close eye on as well is your cost per lead as a leading indicator of successes, as well as your cost per sales presentation and sale as lagging indicators of success.

If you have any questions, please feel free to leave a comment. We’re happy to help.