How to Get Google to Give Your Content a Thumbs Up (Part One)
Everyone that has a website of any type has the goal of wanting to please Google and the other major search engines. The words “content is king” is driven into the minds of every business owner that is working with an Internet marketing firm.
Building Content that Counts for Something
While a lot of what Google does by way of judging the merit of a site for its ranking is considered to be a big secret, they do give out a lot of hints that will help your site find favor in their eyes. Search engine ranking can become extremely complex if you let it and you fall into the trap of second guessing Google.
You can breathe easy and feel secure in your website development when it comes to content if you just follow the obvious Google and major search engine rules. In fact Google’s Amit Singhal awhile back gave some very important tips to what you can do to keep your content on track. Let’s take a look at what these mean and how you can implement them.
Is there trust in your written word?
Google expects your readers to be able to trust what your content is telling them.
Is the content written by someone in authority?
Your content has to portray that you as the writer are somebody “in the know.” All too often information in content is vague or doesn’t have any substance.
Doesn’t everything appear to be the same?
You have to make sure that you aren’t writing the same article and just changing the wording each time. This is viewed as being duplicate content and is evident that it is being written for keyword purposes only.
Does your site make your visitors comfortable enough that they are willing to give you personal information, like their credit card details, or even their email?
If you are not presenting yourself as being credible and trustworthy, you can’t expect your leads or buyers to provide you with personal details.
Is your content unappealing?
You need to take the time to proof every single word of your content just as you would if you presenting an important document to someone. Errors in spelling and grammar are indicators that you don’t value what you are presenting, so why should your readers?
What is the motive behind your content?
If you are writing your content based on how many keywords you can get into it, then you are surely going to end up with inferior content. This type of writing can be spotted immediately by your readers and creates a negative impact. You want to focus on the topic of the content and make it as interesting and informative as possible.
Are you rehashing old information?
The Internet is a big place and chances are your topic has been well covered. That doesn’t mean that you can’t add your own views through your own content. You can conduct your own analysis and research. You can expand upon the topic. Take up where others left off to make your content much more informative with added value to what is already out there.
How does your content compare to others?
As mentioned in the previous point, there will likely be other content available to your related topic. You need to come up with unique ideas which are going to make your content on the subject more valuable to the reader than what your competition has.
These eight tips will give you a starting point to get your content where it should be. They are all based on what Google has strongly indicated as to what they are looking for. Be sure to read part two of this three part series to give you an even greater edge to making your content reign as king of content.
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