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8 steps to unlock your digital marketing strategy
To develop a digital marketing campaign that gets exceptional results, it’s vital to understand the emotional drivers of your audience, develop compelling offers that relate to their desires, then implement a campaign that maximizes both traffic and conversion. To achieve this, we implement a 8-Step Marketing Strategy Acceleration Process. Let’s take a look at each step.
1. Define objectives
We start by reviewing your marketing objectives
to understand both your traffic generation and
conversion needs. We understand that some
clients only need help getting more Website
visitors cost-effectively, while others need help
converting more of their visitors into leads and
sales. At Blueprint, we can help you with both if
needed.
2. Select channels
The next step is to select the right digital
marketing channels for your business. Some
channels work well for certain businesses and
products, while others are not as efficient or
effective. We select the channels that will drive
results efficiently, so you can get the most out of
every marketing dollar.
3. Map out campaign
Once we have an understanding of your
objectives and have selected your digital
marketing channels to drive traffic, we map out
your campaign to show you what landing pages
we would use and what your automated followup
email marketing campaign will look like if
needed.
4. Uncover emotional drivers
Prospects walk through a very specific decision
making process when making a purchase
decision. If you answer the questions that
they are asking in the proper sequence, your
campaign can perform exceptionally well.
At Blueprint, to answer these questions, we
uncover the emotional drivers of your target
audience, then develop content for your
campaign to answer these questions during
every step of your marketing campaign.
5. Establish offers
Using the right offers that speak to the desires
and needs of your audience is vital. Once we
have outlined the emotional drivers of your
audience, we develop offers that solve specific
problems that they have and incorporate these
offers into your marketing campaign to generate
leads.
6. Campaign implementation
We develop every component of your campaign
from the initial research, to writing the content
for your campaign, to design and code that
works responsively on any device ranging from
desktop to tablet and mobile.
7. Campaign reporting
No digital marketing campaign should be left
alone once it implemented. That’s why we
provide reporting on your digital marketing
campaign to show you how each step in your
campaign is performing and what should be
optimized.
8. Campaign optimization
By understanding how your campaign is
performing, we outline the steps in your
campaign that can be further optimized and
split tested to improve performance. This allows
us to continually drive down your cost per
click, cost per lead, and cost per sale over time,
maximizing the return on your marketing spend
without spending more on advertising.
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