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Facebook Advertising Provides High Traffic and
Facebook continues to be a vital part of an effective PPC marketing campaign. Not only can you get cost-effective traffic and leads, but there are multiple ad platforms that you can test. Below you will find the process that we go through to generate the best possible results for your business.
Defining Your Audience and Interests
A successful Facebook PPC campaign begins by identifying the right target audience and interests to target.
Reviewing the Best Ad Options for Your Product Offering
Once we have clearly identified who we are targeting, we then outline the ad options that are best for your business. Some options include lead generation ads, multi-product ads, ads that target Instagram, and even dynamic ads.
Setting Up the Right Landing Page
After identifying the right ads to use for your business, we then outline the right type of landing page to use to maximize the conversion of Website visitors into leads. For some businesses, a simple squeeze page may be best. For an ecommerce business, an ecommerce site may be ideal. If you are looking to maximize lead volume, we may even use a lead generation form that is built right within Facebook.
Split Testing to Improve Results
To get the best possible results, we typically test more than one ad type in Facebook as we find that the results differ by location and product. We also recommend testing on a monthly basis to see which message, offer, and imagery performs best. By testing, you are able to generate more leads and sales without spending more on advertising.
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