Most pay-per-click (PPC) campaigns share the same goal: to increase conversions while decreasing the cost per lead. But, if you’re in a business where most of your consultations and sales happen over the phone, there’s a lot more to think about with your PPC campaign. In general, phone calls are five to 10 times more valuable than leads that download something like an ebook. The reason why is because when a prospect calls, they have moved from a lead directly to a sales presentation, which is a step further in your sales funnel. Below, as a digital marketing agency, we will discuss the five vital ways to increase your call volume through PPC.
Offers are important because people want to know what’s in it for them. If you can include a compelling offer that prospects can take advantage of by calling, you will get better results than simply asking a prospect to call.
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