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A proven content creation process
Well-written and optimized content simply gets you ranking faster. Blueprint has a proven strategy for optimizing your content for search and augmenting your website’s search visibility. Let’s take a look at the process.
Before starting to develop copy for your Website, it’s important to establish a short and long-term plan. Your short-term plan should focus on developing a list of keywords to optimize the main pages of your Website for. Your long-term plan should outline the additional keywords that you would like to rank for in the future.
By ranking for a longer list of keywords, you drive more Website visitors to your site. But, you want to identify which keywords you want your site to rank for versus your blog. It’s important to identify this upfront, so you know what pages you need to add to your Website on a monthly basis and what keyword each page needs to be optimized for.
The golden rule of content creation is to write first and optimize second, as Google rewards content that is useful and provides value to readers. Once you have selected your keywords, ensure your main keyword and synonyms appear naturally within the proper context of your content. As part of the onpage optimization of each page, your title and headings should be optimized, while including internal links to improve the user experience, as well as SEO.
By frequently producing useful, relevant content, we position your website as an ‘authority’ site, which improves your ranking. Authority sites are trusted by followers, naturally generate inbound links, position your brand as a thought leader and dominate search rankings.
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