E-commerce SEO gets your online store the traffic it needs to drive sales.

We ensure that your products and categories are properly flagged for indexing. We clearly identify to search engines which pages they should crawl and index, giving your business a competitive edge. Equally as important, we flag to search engines what URLs to ignore and maximize your link equity.

We design keyword rich, enticing title tags and compelling meta descriptions for your products and categories pages to provide user context and spark interest. We maximize your space in search results to significantly increase your clickthrough rate and drive conversions.

Search engine friendly URLs are essential for your E-Commerce site. Displayed as green text in SERPs, they are attention grabbing and make an impact. We design a clean, userfriendly structure that remains consistent as your website and categories grow. By keeping your URLs short, keyword rich and to the point, we build URLs that are appealing to users and favoured by search engines.

Engaging copywriting for your products leads to more sales. We craft the perfect mix of relevant, searchable and enticing information that fulfills the users’ needs and provides search engines the context they seek for higher rankings.

Blueprint makes sure that your business never misses out on sales. We implement permanent 301 redirects on expired or discontinued products to ensure your traffic reaches new or similar product options and not the dreaded 404 error page.

It is vital that your E-Commerce store is mobile friendly. Blueprint ensures that your online store is mobile optimized, responsive and has lightning fast load speed. We design sales funnels that cater to mobile UX, improve dwell time, are easy to navigate and reduce abandonment.

Known as ‘rich snippets’, Schema markup is code that signals detailed business information to search engines. Having your key details such as business reviews or product stock highlighted in SERPs maximizes your organic ranking space and improves click-through rate.

To take advantage of the traffic that your website generates from organic search, conversion rate optimization is critical. Site experience is a key factor in converting users. Blueprint ensures that your entire sales funnel is a smooth process, has zero bottlenecks and delivers a fantastic UX to drive visits into sales.