E-commerce SEO gets your online store the traffic it needs to drive sales.

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E-commerce SEO to drive traffic and sales

E-commerce SEO utilizes a number of best practices to increase your business’s visibility in organic search results. At Blueprint, we focus on driving more qualified traffic to your online store, building organic sales and creating better brand awareness for your products and services.

While your website may already rank in search results, your products or online store may not. Blueprint will implement our proven method to ensure your product pages and store content ranks high, attracts users and that they convert to customers.

8 Step E-commerce SEO Process



We ensure that your products and categories are properly flagged for indexing. We clearly identify to search engines which pages they should crawl and index, giving your business a competitive edge. Equally as important, we flag to search engines what URLs to ignore and maximize your link equity.

Page titles and meta tagsPage titles and meta tags

Page titles and meta tags

We design keyword rich, enticing title tags and compelling meta descriptions for your products and categories pages to provide user context and spark interest. We maximize your space in search results to significantly increase your clickthrough rate and drive conversions.

URL structureURL structure

URL structure

Search engine friendly URLs are essential for your E-Commerce site. Displayed as green text in SERPs, they are attention grabbing and make an impact. We design a clean, userfriendly structure that remains consistent as your website and categories grow. By keeping your URLs short, keyword rich and to the point, we build URLs that are appealing to users and favoured by search engines.

Product contentProduct content

Product content

Engaging copywriting for your products leads to more sales. We craft the perfect mix of relevant, searchable and enticing information that fulfills the users’ needs and provides search engines the context they seek for higher rankings.

Redirect expired pagesRedirect expired pages

Redirect expired pages

Blueprint makes sure that your business never misses out on sales. We implement permanent 301 redirects on expired or discontinued products to ensure your traffic reaches new or similar product options and not the dreaded 404 error page.

Mobile friendlyMobile friendly

Mobile friendly

It is vital that your E-Commerce store is mobile friendly. Blueprint ensures that your online store is mobile optimized, responsive and has lightning fast load speed. We design sales funnels that cater to mobile UX, improve dwell time, are easy to navigate and reduce abandonment.

Schema markupSchema markup

Schema markup

Known as ‘rich snippets’, Schema markup is code that signals detailed business information to search engines. Having your key details such as business reviews or product stock highlighted in SERPs maximizes your organic ranking space and improves click-through rate.

Conversion rate optimizationConversion rate optimization

Conversion rate optimization

To take advantage of the traffic that your website generates from organic search, conversion rate optimization is critical. Site experience is a key factor in converting users. Blueprint ensures that your entire sales funnel is a smooth process, has zero bottlenecks and delivers a fantastic UX to drive visits into sales.

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