Link building is an important activity for every company’s SEO strategy, but in order for it to be effective you have to do it right. Ideally, you want to create a strong link profile without creating any undue risks for yourself.

Below we’ll tell you more about how to build links that will add value and get users to your site.

Build Only Removable Links

When you’re making active link-building efforts, you want to only build links you can remove later if you need to. This is because as the marketing game changes, some strategies that were useful just a few years ago may not be useful today; worse yet, they can sometimes even result in penalties.

One way to ensure that you’ll be able to later remove a link you create is to always make sure you know who your link provider is. Here’s an example: if you’re purchasing links from a package on a random website for cheap, it’s unlikely that you’ll ever be able to remove your links. You may not even have a contact person after the deal is sealed.

When you want truly good links, the best strategy is to create a strong relationship with the link provider and be upfront about the fact that you may someday need to remove the link. While some providers may not go for this and you’ll lose a few links, in the longrun it will protect your credibility.

Focus on Earning Links

Google will reward you for creating links that are valuable to your users; likewise, they’ll punish you for having useless links, like the ones you buy instead of earn. While link buying was once an everyday practice for businesses and marketing firms, this is no longer the case.

In order to get links, you will need to work hard on your outreach efforts. There are many ways to do this. For example, if you’ve built a tool that other websites might want to link to, send them an email with images or data and tell them a bit about how the tool might be useful to them.  

Another strategy is to find good content that isn’t accessible to certain people. One example is people who need screen readers because they’re visually impaired. If you recreate the content to make it accessible to them and then contact people who link to the site to ask them to link to the accessible version of the content, this will boost your traffic.

You can also email other businesses or websites that might find your content useful to see if they would be interested in linking to it. This is always a good thing to do with people you know well, but you can also build new relationships through this strategy.

Remember: if you aren’t able to create content that you think other people would be interested in, then your content isn’t good enough. Up your content game and only share content you feel proud of and comfortable showing others.

Get on Board With Tools

There are plenty of tools that will help you create better metrics and workflow. Don’t underestimate their power!

A good backlink tool is essential, as well as a tool like Fresh Web Explorer that will help you find websites that mention your company but don’t link to you. There are also excellent tools out there for doing outreach, such as Pitchbox or BuzzStream. In addition, link prospecting tools like Ontolo can be quite useful.

Once you’ve tried a few of these strategies, you’ll be able to place more high-quality links, boost traffic to your site, and solidify your reputation. Although link building can seem like a ton of work, if you do it right the impact it can make on your business is worth it.

To learn more about how to improve your link building, contact Blueprint Internet Marketing at 1.888.533.4886 or info@blueprintim.com.