Creating Mobile-Friendly Content For Your Business

A smaller screen means less available real estate to get your message across. You need to be able to share the most relevant information in your headlines and introductions since mobile readers see these first. To encourage them to read your content further, you need to be able to hook them and leave them wanting more.

Ideally, you should be crafting intriguing headlines for your readers to want to read the introduction. Next, you need to be able to get to the point quickly when writing your introductions. They must be compelling and engaging enough to keep the attention of mobile visitors, who typically spend 3 minutes or less when looking through online content.

As mentioned earlier, mobile users usually skim through content instead of reading it word for word. This is why it’s important to make your content concise and scannable. You can do this by keeping your sentences and paragraphs short. You should also use bullet points, lists, and other formatting techniques that can help break down your content and make it easier to digest.

When drafting your content, you should consider reading ease. Avoid using difficult words – those with less than four syllables are more ideal. If you have to use technical terms or jargon, ensure you provide a simple explanation for it. Be straightforward and don’t overcomplicate the points you want to convey. Additionally, using an active voice as much as possible can help make the meaning of your content clear for readers and keep the sentences from becoming too wordy.

When creating content for mobile, it’s best to give mobile users what they want – and fast. This means that you need to make key information easily accessible. Placing your call-to-action (CTA) buttons above the fold is one way to do this. This ensures that visitors can see it without having to scroll down. Another way to make key information easily accessible is by using links and anchor text. You can use these to direct readers to the most important parts of your content. Just make sure that the links and anchor text are placed strategically, so readers can find them easily. Since the attention of mobile users is often limited, it’s also a good idea to include a summary or a highlights section. These can appear at the top of your content or even in the last paragraph. It should include key takeaways that can provide the information sought out by your readers.

Lastly, you should always include key details such as pricing information, nearby store locations, contact numbers, and directions whenever applicable. This way, you can give mobile users the specific information they need so they can take action even while on the go.

The mobile interface should be clean and easy to navigate. This means using a simple design with a minimal amount of clutter. You also want to make sure that the formatting is simplified for mobile. Stick to one-column layouts and use a highly-legible typeface with a font size of at least 12 points. Other best practices for formatting your content for small screens include using bullet points and sub headers and keeping paragraphs short. You also want to make sure there’s enough white space around your content so it’s not cramped up on the screen. To further increase readability, it’s a good idea to use highly contrasting colours, such as dark text on a white background.

Different types of media are great for breaking up large chunks of text to enhance reading on mobile devices. Aside from images and videos, which are commonly used, you can also try adding interactive tools, infographics, or even clickable slideshows.

All these can add visual appeal to your content and keep readers on your site longer. In fact, some studies show that visuals are processed up to 600 times faster than text. They can help improve the overall user experience since they provide additional information that can supplement your written content. For example, take a look at how the content scheduling platform, Later, embeds Instagram Reels into one of their blog posts by clicking the link.

Just like with any other kind of content, it’s important to ensure that the visuals you’re using are relevant and add value to your piece. They should also be optimized for mobile viewing. This means that they should be the right size and resolution so that they don’t take too long to load on a mobile device. Additionally, you should also consider using AMP (Accelerated Mobile Pages) to further improve your content’s loading speed. This open-source framework allows you to create lightweight pages that load almost instantly on mobile devices.

This last tip might be a bit obvious, but it’s still worth mentioning. After all, 46 percent of people say that an interruptive mobile experience will keep them from purchasing from a brand again, according to a report from Google. If your website isn’t responsive or the page load time isn’t optimized, you’re likely to lose out on many potential conversions. To avoid this, it’s important to regularly test your site on different mobile devices. This way, you can identify any issues and address them right away. It’s also a good idea to get feedback on the overall mobile usability of your site. You can do this by conducting surveys or user testing.

Furthermore, it’s important to keep your site updated with the latest mobile trends and technologies. By doing this, you can be sure that your site will provide an optimal experience for mobile users for years to come.