There are several things you can do when it comes to link building to make sure it’s a good use of your time and truly benefits your business.
1. Determine Goals of
Determine what each link you get will do for you. Will it drive traffic? Add relevancy or authority? Try to get links that are in line with what your website needs to rank more highly or deliver more value.
2. Get Indexed
Make sure your business is being indexed by Google. Local listings are valuable because they tell Google that you are located where you say you are located. Make sure you have a page on your site that shows users where they can find you. Then, link to local listings, so Google can index you.
Reach out to any companies that are mentioning your brand without linking to it. Simply asking if they can add a link will help you make sure your site is getting all the traffic it deserves.
While some people shun the idea of link building outreach due to low response, don’t be afraid to ask people you know and that you can provide value to for a link. By focusing on businesses you already know, you’ll be more likely to improve on the typically low response rate.
4. Earn Links
By developing in-depth content and tools that provide exceptional value, businesses will link to you because you provide value to their audience. But, we active to acquire as many links as possible. For example, if you’ve built a tool that other websites might want to link to, send them an email with images or data and tell them a bit about how the tool might be useful to them.
Another strategy is to find good content that isn’t accessible to certain people. One example is people who need screen readers because they’re visually impaired. If you recreate the content to make it accessible to them and then contact people who link to the site to ask them to link to the accessible version of the content, this will earn you links.
You can also email other businesses or websites that might find your content useful to see if they would be interested in linking to it. This is always a good thing to do with people you know well, but you can also build new relationships through this strategy.
Remember: if you aren’t able to create content that you think other people would be interested in, then rework your content.
5. Link Externally
We tend to reap what we sow when it comes to link-building. By linking to others’ pages, you can also improve the likelihood that they’ll link to
yours. Don’t hesitate to sponsor local non-profits, charities, or other causes you believe in. Whether they’re large or small, these organizations will
often reciprocate with a link to your site.
6. Guest Post
While guest posting simply to get a link should be avoided at all costs, guest posts that provide value regardless of whether there’s a link involved are a great way to promote yourself and up your credibility. Just make sure not to exploit guest posting for the sole purpose of building links.
7. Build Only Removable Links
When you’re making active link-building efforts, you want to only build links you can remove later if you need to. This is because as link-building changes, some strategies that were useful just a few years ago may not be useful today.
One way to ensure that you’ll be able to later remove a link you create is to always make sure you know who your link provider is. Here’s an example: if you’re purchasing links from a package on a random website, it’s unlikely you’ll ever be able to remove your links. You may
not even have a contact person after the deal is sealed.
When building high quality links, the best strategy is to create a strong relationship with the link provider and be upfront about the fact that you may someday need to remove the link. While some providers may not go for this and you’ll lose a few links, in the long-run it will protect your credibility.
8. Use the Right Tools
There are plenty of tools that will help you create better metrics and workflow. A good backlink tool is essential, as well as a tool like Fresh Web Explorer that will help you find websites that mention your company but don’t link to you. There are also excellent tools out there for doing outreach, such as Pitchbox or BuzzStream. In addition, link prospecting tools like Ontolo can be quite useful.
By following these do’s and don’ts, your link building efforts should start to pay off.