SEO Optimization Using Internal Linking

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When you want to drive traffic to your website, internal linking is essential. If you’ve recently added high-quality content to your website, internal linking can be an immensely important part of your SEO strategy.

Below, you’ll learn how to utilize internal linking to improve your search rankings and get people to visit specific pages on your site.

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How Internal Linking Can Benefit You

The most popular and useful search engines, such as Google, are able to pull up the very best pages for a topic. While inbound links and creating links from other sites are important strategies for improving search rankings, many businesses forget that internal linking is just as necessary.

Here’s how it works. When another website shares a link to your site, it’s like they’re giving you a vote of confidence. A search engine registers this and your page appears higher in search rankings. When you share an internal link, you’re doing the same for yourself. Each time you add an internal link, the search engine registers it and it improves your rankings, while helping to demonstrate that your content is high-quality and useful.

Although many people focus their energies on inbound links, in reality, you need a combination of internal and inbound links to communicate your link authority, make your blog or other pages more visible to search engines, and achieve a higher ranking.

Drive Traffic with Internal Linking

Have you just added a killer blog post or white paper to your website? For each and every page you add that is valuable, you must notify a search engine of that value. If you don’t, you won’t be driving maximum traffic to your site.

When a search engine evaluates an internal link, it checks for the number of pages on your site that link to that page as well as how they link. For example, if your blog is linked to every page of your website, the value of your blog is clear to search engines. On the other hand, if your blog is linked to only one page on your website, it appears to search engines that you don’t value it. By linking your blog to your website’s main navigation, search engines will see it as one of your most important pages.

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Tips For Improved Internal Linking

If you aren’t sure that you’re using internal linking to your best advantage, the tips below can help you improve your linking strategies.

First, write down a list of each of your main pages and the links that are on each of those pages. This way, you’ll be able to see which links you are fully utilizing across your website and which you aren’t. If your strongest pages are ranking extremely well, it may be that you have done a good job of linking them to other content on your website.

Second, make a list of topics that frequently appear in your website content. For each topic you write about frequently, create another page that is devoted to that topic and that is optimized with a conversion strategy, such as featuring an offer on your landing page. Next, link each post on the topic to the new page. For example, if you have a call to action on your landing page, using internal linking strategically will create an increased number of leads for that particular offer. For each post or piece of content that deserves to be promoted throughout your site, create an internal link.

Finally, make note of your ranking page and consider how you could link other pages to it. If it’s a page that focuses on a particular topic, make sure every blog post or other content related to the topic is linked to that page.

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Conclusion

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