Common Social Media Questions and Answers That Will Help You Achieve Your Marketing Goals

Is your business new to social media marketing or struggling with building a strong presence on the different social platforms? If either option is the case, we’re here to help! Because social media marketing is a complex and ever-changing field, there are a few things to keep in mind for 2022.

If you want to use social media to achieve your marketing goals, it’s important to stay updated on the latest trends and changes in social media. Below are some common questions and answers that can help give you an idea of the best practices to follow in 2022.

How Much Time Do People Spend on Social Media Daily?

As of 2022, there are 3.196 billion people who are actively using social networks. On average, a regular internet user spends 2 hours and 27 minutes per day on social media. Here’s a breakdown of how much time people spend on the most popular platforms:


According to studies, Facebook users spend about 33 minutes daily on the platform. This is now lower than the average user time in 2017, which was 41 minutes. Many experts suggest that this figure will continue to decline in the coming years, as the younger generation turns their focus to other social media platforms.


The average Instagram user spends 28 minutes per day on the platform. This is a significant increase from the 18 minutes reported in 2017. Experts attribute this to the growing popularity of Stories, as well as the introduction of new features such as IGTV and Reels.


Based on current data, people spend about 35 minutes per day on the platform. Although this is higher than the average use time in 2017 (24 minutes), it’s still lower than the user time reported in 2016 (39 minutes).


This short video-centric platform has a whopping 1 billion monthly active users and 2.6 billion app downloads. TikTok users spend an average of 52 minutes per day on the app. According to recent studies, those younger than fifteen years old spend an average of 90 minutes per day on the platform.


Now holding the spot of the 2nd largest search engine next to Google, YouTube is used by people of all ages and has become one of the most popular ways to consume content across varying interests and niches. The platform’s 2 billion monthly active users watch over 5 billion videos daily. Based on data from 2022, people spend an average of 19 minutes per day watching videos on YouTube.


The visual platform is used by 335 million people every month. These users spend an average of 14 minutes daily on the site, most using the platform to plan for future events or get inspiration for creative projects.

How Can Social Media Marketing Help Businesses?

Social media marketing can help businesses in several ways. For one, it allows businesses to connect with their target audience more efficiently and build relationships with them. Social media marketing can also help companies generate leads, drive traffic to their website, and increase sales. Finally, social media marketing can also be used to build brand awareness and credibility and create a community of customers and followers who are loyal to the brand.

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Is Social Media Marketing Better for B2C or B2B Businesses?

Social media is vital to B2C and B2B businesses, but utilizing it is different for each. For B2C businesses, it’s best to focus on platforms like Facebook, Instagram, and Snapchat, where you can reach many people with your marketing messages. The type of content will also most likely be fun and light-hearted. For B2B businesses, LinkedIn is usually the best platform to focus on as it allows you to connect with other businesses and develop relationships that can lead to sales. Of course, this will vary depending on your business, and you’re free to experiment to find out which combination of platforms will work best for you.

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How Do You Know Which Social Media Platform to Focus On?

Your business should focus on the social media platform(s) that will allow you to reach your target audience most effectively. For example, Facebook is a good choice for businesses that want to target a general audience, while LinkedIn is better for businesses that want to connect with other businesses or professionals. Additionally, it’s important to consider which platforms your competitors are using and try to focus on the ones they aren’t. This will give you a chance to stand out from the crowd.

There’s no harm in trying different platforms and seeing what works best for you. The important thing is to keep track of your goals and measure your success so that you can adjust your strategy as needed.

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How Do You Start Building Your Social Media Strategy?

The first step is to determine your goals. What do you want to achieve with social media marketing? Once you know this, you can start to develop your strategy. This will involve creating content, engaging with your audience, and promoting your brand on social media. You’ll also need to track your progress and analyze your results to adjust your strategy as needed. Keep in mind that your social strategy doesn’t need to be complex. A simple, well-executed plan is often more effective than a complicated one.

If you’re unsure where to start, plenty of resources can help you develop a social media strategy that works for your business. Additionally, there are many social media and digital marketing agencies that can help you get started.

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How Do You Create Content for Social Media?

Creating content for social media can seem daunting, but it doesn’t have to be. There are a few things to keep in mind that can help you create content that is effective and engaging. First, consider what kind of content will resonate with your target audience. This will vary depending on who your target audience is and what their interests are. Once you know this, you can start to brainstorm ideas for content that will be both interesting and useful to them.

Another thing to remember is that social media is a visual medium. This means that your content should be visually appealing and easy to understand. Try to use images, infographics, and videos whenever possible. Finally, don’t forget to include a call-to-action in your content. This can be something as simple as a link to your website or blog or an invitation to join your email list.

Creating great content for social media doesn’t have to be difficult. By keeping these tips in mind, you can create content to help you achieve your marketing goals.

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Do You Need to Spend Money on Social Media Marketing?

Do you need to spend money on social media marketing? The answer will depend on the scale of your business. If you want to achieve growth on a larger scale, it’s best to combine both organic content and paid advertising. However, if you’re just getting started or your business is on a tight budget, you can focus on organic content and use paid advertising as a supplement. Most social media platforms offer some form of advertising, which can be a cost-effective way to reach your target audience.

No matter what your budget is, it’s important to be strategic about how you spend your money on social media marketing. Remember to track your results so that you can determine whether or not your investment is paying off.

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What Are the Best Times to Post on Social Media?

What are the best times to post on social media? There’s actually no definitive answer to this question. The best times to post will vary depending on your audience, the platform you’re using, and the type of content you’re sharing. That being said, there are a few general tips that can help you determine when to post.

First, consider the time zone of your target audience. If most of your audience is in a different time zone, you’ll need to adjust your posting schedule accordingly. Second, consider the type of content you’re sharing. If you’re sharing news or timely information, you’ll want to post during times when people are most likely to be online and checking their social media feeds. However, if you’re sharing evergreen content, you can post at any time.

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How Can Your Business Stand Out on Social Media?

In a world where everyone is using social media, it can be difficult to make your business stand out. Luckily, there are a few things you can do to make sure your business is seen and heard. First, consider what makes your business unique and use that to your advantage. What do you offer that no one else does? How can you position your business in a way that will make people want to learn more?

Another thing to remember is that social media is all about engagement. The more you engage with your audience, the more likely they will remember you. So, don’t be afraid to start conversations, ask questions, and interact with the people who follow you.

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How Much Time Should You Spend on Social Media Marketing?

The amount of time you spend on social media marketing will depend on the size of your business, your goals, and the resources you have at your disposal. If you’re a small business with limited resources, you may need to limit your social media activity to just a few hours per week. However, if you’re a larger business with more resources, you may be able to spend several hours per day on social media. The important thing is to be strategic about how you use your time.

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How Is Success Measured on Social Media?

The success of your social media marketing efforts will depend on the goals you’ve set. Are you trying to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what you want to achieve, you can start to measure your success. There are several ways to measure success on social media. Some common metrics include engagement (likes, comments, shares), reach (the number of people who see your content), and website traffic. In addition, many platforms provide analytics that can help you track your progress and see what’s working.


No matter what metric you choose to focus on, it’s important to track your progress over time. This will help you determine whether or not your social media marketing efforts are paying off.

Social media marketing can be a great way to achieve your business goals. However, being strategic about using your time and resources is important. By asking the right questions and tracking your progress, you can ensure that your social media marketing efforts are successful. You can download our free social media e-book to learn more about making the most of social media marketing to grow your business.