How to Create YouTube Videos for Business

Once you’ve figured out your title, the next step will be to fill out the About Us page. It’s important to be strategic with what you write here, especially within the first 48 words, as those will be what shows up in your search results. Wherever you have the opportunity to add in keywords, we recommend that you do!

To brainstorm content ideas, you can start by searching for videos within your niche and seeing the top searches. As you begin typing a word or phrase into the search bar of YouTube, you will see the top results. Spend some time here looking through the top viewed videos within those search results, and if you really want to know what works and what doesn’t, study those videos. Are there certain words they’ve used in their title? Is their intro compelling or long-winded? What is their editing style like?

The first 15 seconds of your video are the most important because this is the time where people will decide whether they want to continue watching your video. So, make sure the beginning is engaging! When recording your video, ensure you have proper lighting and the audio and visual quality is up to par.

Remember to add a CTA (Call To Action) at the beginning and/or end of your video, as this helps with viewer engagement!

Whether it’s something like “be sure to like and subscribe for more content” or “hit the bell icon to be alerted when I post,” the CTA is up to you! It’s a way to engage with your audience and remind them they can take that extra step if they like your videos and want to support you.

Once your video is recorded, you can begin the editing process in whatever style you’d like! This is a time where you can go one step further and show your creativity, and you can also add icons for the CTA to take it one step further.

Thumbnails are very important to the overall success of your YouTube videos because they’re what people will see first. Your thumbnail will either draw them into your video on deter them from clicking, regardless of how good your video might be. We recommend taking your time with creating the thumbnail and being strategic with the words or pictures you use. Remember, these images end up being very small, especially if people are watching YouTube on their phones. In fact, most users watch videos on their phones rather than on their desktops, so this is important to keep in mind. Our suggestion is to ensure the image is not too cluttered, the writing is to a minimum, and it will be easy to understand what the video is about, even when it’s much smaller.

If you’re not sure how to create a thumbnail for your content, you can once again look through YouTube to see what others are doing. There’s definitely no shortage of content to learn from and use as inspiration with the billions of videos to choose. We recommend viewing them from a user’s perspective and asking yourself what you feel works and what doesn’t.

When writing your video description, you will add your title at the beginning and summarize the video. This is the perfect opportunity to add in all those keywords that you had researched before. Once again, you want to ensure it’s done naturally, and within this section, you can also include timestamps. Not only are these great for people to know what’s happening at a certain point within the video, but they can also help with SEO. For example, say someone has an inquiry on Google, and your video has a timestamp answering that question. Your video could very well be recommended as a result, and your timestamp can take that person right to the part in the video that answers their question.

You can also include any links to other socials, websites, or even affiliate marketing within your video’s description. This description box is basically a way to include any additional information you want your viewers to know or have access to. So definitely make sure your description is well thought out.

While uploading your video, you will also see the chance to add tags. Adding tags actually plays a pretty minimal role overall, but it definitely can’t hurt to include them! For example, if your video content is commonly misspelled, then adding tags can be useful. However, this isn’t the most important thing to focus on when creating and uploading a video, so don’t feel like you have to spend too much time here.

The addition of video cards or end screens typically comes once you know a bit more about your channel’s analytics. For instance, if after posting a few videos you see that people tend to leave at a certain time, you can add a video card at that moment, so even if people want to click off that specific video, they’re still watching your content. Rather than getting off your channel altogether, these cards help drive your audience to your other videos.

End screens serve a similar purpose but are placed at the end of your video. Once people have finished a specific video, they can have an end screen before them with more of your videos. An easy click and they’re on to watching the next piece of your content. By adding end screens, you make it simple for your viewers to continue engaging with your videos.