How to Create YouTube Videos for Business
YouTube is a platform that continues to grow in popularity, and for good reason. Known as the second largest search engine next to Google, with more than 2 billion active users and billions of videos to match, you can find content on anything and everything.
With almost 70% of users turning to YouTube before making purchases, it’s safe to say this platform as a whole is used not only for entertainment but for insight and educational purposes too. There are so many ways to use this platform to benefit your brand or business, and below we’ll show you all of the ways you can do just that.
Step One: Setting Up Your YouTube Channel and Topic Research
The first step to creating your YouTube Channel is establishing a name. Many people will choose to include a keyword within their channel name to help with Search Engine Optimization. For example, if you’re a marketing expert starting a YouTube channel, you could include a keyword like “marketing consultant”, so that your channel can more easily be found.
Once you’ve figured out your title, the next step will be to fill out the About Us page. It’s important to be strategic with what you write here, especially within the first 48 words, as those will be what shows up in your search results. Wherever you have the opportunity to add in keywords, we recommend that you do!
To brainstorm content ideas, you can start by searching for videos within your niche and seeing the top searches. As you begin typing a word or phrase into the search bar of YouTube, you will see the top results. Spend some time here looking through the top viewed videos within those search results, and if you really want to know what works and what doesn’t, study those videos. Are there certain words they’ve used in their title? Is their intro compelling or long-winded? What is their editing style like?
You can also take a look through the comments of the videos to see what types of things people are saying! This can help you get feedback even before you produce content of your own. It’s important to see what questions people are asking to build your content around answering them. Through your research, we recommend taking notes for each possible video topic moving forward so you’ve got a solid foundation in place before you create your first video. Because by scheduling and planning many videos far in advance, there’s a better chance you will be consistent with posting.
Step Two: Writing – Your Script, Title, Keywords and Call to Action
Once you know the general concept of your videos and you’ve done your topic research, you should have a good idea of what words to use within your titles. There is a 100-character limit to your YouTube titles, so it’s important to be concise with what you’re saying while still including keywords you’ve researched. We will be speaking more about how to find keywords for your title a bit later.
Along with the title, writing your script is an important first step in creating a video and is another way you can include keywords from your niche. As a basic rule of thumb, scripts about 1,500 to 2,000 words long will be equivalent to about a 10-minute video. However, if you’re looking to create a more casual video, you can simply write bullet points of topics you want to cover and have it less structured.
The first 15 seconds of your video are the most important because this is the time where people will decide whether they want to continue watching your video. So, make sure the beginning is engaging! When recording your video, ensure you have proper lighting and the audio and visual quality is up to par.
Remember to add a CTA (Call To Action) at the beginning and/or end of your video, as this helps with viewer engagement!
Whether it’s something like “be sure to like and subscribe for more content” or “hit the bell icon to be alerted when I post,” the CTA is up to you! It’s a way to engage with your audience and remind them they can take that extra step if they like your videos and want to support you.
Once your video is recorded, you can begin the editing process in whatever style you’d like! This is a time where you can go one step further and show your creativity, and you can also add icons for the CTA to take it one step further.
Step Three: Creating your Thumbnails
Thumbnails are very important to the overall success of your YouTube videos because they’re what people will see first. Your thumbnail will either draw them into your video on deter them from clicking, regardless of how good your video might be. We recommend taking your time with creating the thumbnail and being strategic with the words or pictures you use. Remember, these images end up being very small, especially if people are watching YouTube on their phones. In fact, most users watch videos on their phones rather than on their desktops, so this is important to keep in mind. Our suggestion is to ensure the image is not too cluttered, the writing is to a minimum, and it will be easy to understand what the video is about, even when it’s much smaller.
If you’re not sure how to create a thumbnail for your content, you can once again look through YouTube to see what others are doing. There’s definitely no shortage of content to learn from and use as inspiration with the billions of videos to choose. We recommend viewing them from a user’s perspective and asking yourself what you feel works and what doesn’t.
Step Four: Uploading – Video Description and Adding Tags
When writing your video description, you will add your title at the beginning and summarize the video. This is the perfect opportunity to add in all those keywords that you had researched before. Once again, you want to ensure it’s done naturally, and within this section, you can also include timestamps. Not only are these great for people to know what’s happening at a certain point within the video, but they can also help with SEO. For example, say someone has an inquiry on Google, and your video has a timestamp answering that question. Your video could very well be recommended as a result, and your timestamp can take that person right to the part in the video that answers their question.
You can also include any links to other socials, websites, or even affiliate marketing within your video’s description. This description box is basically a way to include any additional information you want your viewers to know or have access to. So definitely make sure your description is well thought out.
While uploading your video, you will also see the chance to add tags. Adding tags actually plays a pretty minimal role overall, but it definitely can’t hurt to include them! For example, if your video content is commonly misspelled, then adding tags can be useful. However, this isn’t the most important thing to focus on when creating and uploading a video, so don’t feel like you have to spend too much time here.
Step Five: The Importance of Including a Transcript
Adding a transcript to your video is beneficial to your audience and the success of your content. There really is no downside of adding a transcript since it provides subtitles for your viewer, making it more accessible to everyone watching. From an SEO perspective, a transcript can also help your content reach a larger audience, especially if many keywords are within your script.
To add a transcript, you will go to Video Manager, click on “edit,” “subtitles,” and then “add new subtitles” in your preferred language. At this point, you can either upload your script directly or have YouTube autogenerate subtitles. It will likely not come out as a perfect script this way, but it is very easy for you to go in and make edits, so the subtitles say exactly what they’re supposed to.
You might be asking yourself how often you should include your keywords within your video? We recommend including as many keywords as it makes sense to your video’s content. You still want your video to come across as natural and conversation-like, and adding an excessive number of keywords will likely create the opposite effect. So, it’s best to try and find a happy medium when including keywords within your YouTube script.
Step Six: Creating Video Cards and End Screens
The addition of video cards or end screens typically comes once you know a bit more about your channel’s analytics. For instance, if after posting a few videos you see that people tend to leave at a certain time, you can add a video card at that moment, so even if people want to click off that specific video, they’re still watching your content. Rather than getting off your channel altogether, these cards help drive your audience to your other videos.
End screens serve a similar purpose but are placed at the end of your video. Once people have finished a specific video, they can have an end screen before them with more of your videos. An easy click and they’re on to watching the next piece of your content. By adding end screens, you make it simple for your viewers to continue engaging with your videos.
Step Seven: Creating Playlists on Your Channel
Creating playlists is typically something people do once they have a good number of videos created. Making playlists is a great way to organize your content for aesthetic sake, but it also helps once again with how people will be able to view your content. For instance, if they’re watching one video from within that playlist, the other videos will automatically keep playing after. This is another great way to increase user engagement!
How to Understand Level of Competitiveness and Traffic of a Keyword
To get a better understanding of the competitiveness or traffic of the keywords you want to use, you can use two main extensions. TubeBuddy and VidIQ are excellent options that will provide you with information on a keyword’s search volume, competition, and overall score. As previously mentioned, doing your research on YouTube to see what words or phrases are most commonly used is an excellent first step.
Running these words through TubeBuddy or VidIQ will provide specific information so you can write the best possible SEO YouTube titles. They will provide you with the specifics so you can have a better understanding of what content is ranking well. Once you have those keywords established, you can go back to the YouTube search section to see what videos are ranking.
There are endless benefits to creating a YouTube channel for your business, and it is a great way to stay connected with your audience and establish new relationships.
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