Instagram ads provide huge opportunities to get people to engage with your business, but getting your ad right is key to getting conversions.

Below you’ll learn the ins and outs of creating Instagram ads that will set you apart and get you connected.

 

Getting Started

The first step in creating successful Instagram ads is to make it easy for users to buy.  Many people aren’t used to making purchases via Instagram, so you’ll have to use a strategy that makes the process clear and simple.

A clear call-to-action and copy that entices users are good starting points.  A succinct message that appeals to your desired audience and a clear explanation of how to buy is essential. 

In a nutshell, there are two steps you need to follow.  At the beginning of your copy, briefly highlight the product.  If there’s an offer like a sale involved, include this early on as well so your user doesn’t miss it.  Then say something as easy as “click to shop.”  This will give users enough information that they understand what you want them to do and how to do it. 

 

Make it Personal

Instagram is a personal platform.  Users go there to engage with real people, so you don’t want your ad to look too much like an ad.  Instead, create an ad that looks like other content that is shared on Instagram by people they follow or know.  Huge text highlighting a discount will stand out to users as inauthentic and will disrupt their experience.  Instead, create an ad that reflects their life and how your product or service can add value to it.   

 

Try Out Targeting Strategies

Make sure you know the audience you want to connect with before you create your first Instagram ad.  Broad targeting won’t work, and neither will extremely narrow targeting. 

A good place to start is with video ads.  As you run them, see how long users watch the ad  and which videos drive conversions.  You can also use Facebook’s split test feature to see which kinds of copy, creative, and audience segments work best.

You should also use the Facebook Pixel on your ecommerce page so you can retarget ads to people who have previously engaged with you or visited your website.  This will drive Instagram conversions because the audience you’re connecting with has already shown that they’re interested in what you’re selling.

With these simple tips, you’ll be on your way to creating incredible Instagram ads in no time.

To learn how to create even more effective social media ads, contact Blueprint Internet Marketing at 1.888.533.4886 or info@blueprintim.com.