How to Use Instagram Stories and Highlights for Business
Social media continues to grow in importance to drive business growth. It’s just a matter of understanding how to use the different social networks from a business perspective. Below, you will learn how to use Instagram Stories and Highlights.
What are Instagram Stories?
Instagram Stories are digital reels composed of images and videos that disappear after 24 hours. The introduction of Stories appeared to be a response to the growing popularity of the Snapchat platform which functions similarly. Posts on Instagram Stories can be upgraded and decorated with digital stickers, filters, captions and other add ons. Here is an example of what Stories looks like.
Why Should Businesses Use Instagram Stories?
It might not make sense that a post that disappears after 24 hours could be beneﬁcial for business. However, using Stories can be a way of engaging users and getting them to act before the post disappears. The ﬂeeting aspect of a Stories post adds a feeling of scarcity that can drive engagement. It’s also important to realize that Instagram Stories have become a hugely popular part of the platform. Since its introduction in 2016, Stories has grown to have more than half a billion daily users.
It’s also been found that since Stories was introduced, that the number of regular feed posts has been declining while Stories posts are rapidly increasing. Any good marketer should want to be where the most eyeballs are directed, and Instagram Stories are obviously under the gaze. Instagram Stories also provides some unique features that can be used to further business goals much more easily compared with relying solely on feed posts.
Instagram Stories and Highlights can be powerful tools for business and should not be ignored. Used alongside an Instagram posting strategy, Stories and Highlights can help grow your followers list, increase engagement and drive sales. To learn more, download our complete social media ebook.