How to Use Pinterest for Business

As of 2021, Pinterest has over 444 million monthly active users worldwide, with the largest percentage of that audience based out of the United States. When we compare that number to the 250 million users it had in 2019, it’s safe to say that Pinterest is an ever-growing platform.

With its collection of boards and pins, you can easily sort your content, which makes for an aesthetic appeal and allows others to find your content easier. For example, if you’re a business and create boards specific to your niche, you can set up a Pinterest page that’s easy to navigate through. And because Pinterest doesn’t need you to have followers for your pins to be seen, potential prospects in your market could interact with your content. For example, say someone is searching for “the best gifts to give a business owner,” and you have pins or even a board designated to those gifts. People from anywhere can see that and possibly buy your product or pin it for others to see.

How to use Pinterest

Using Pinterest is fairly straightforward once you know how it works. For instance, you can take the content you’ve created for Instagram or Facebook and repurpose it to work for this platform too.

Once you’ve established the type of content you’d like to post, you will simply go to your account and click on the “plus” symbol to create a pin, board, or ad (if you have a business account). When uploading the image, you can very easily add any links to your other social networks, websites, YouTube channel, etc. This is a simple way to put your links out into the world so many people can see them.

Once you’ve made your first pin, you will also be creating your very first board! On Pinterest, boards are different categories that you create for your profile. For example, if you’re someone who creates new cooking recipes and shares them with others, you can create boards such as “Best Baking Appliances,” “Kitchen Must-Haves,” “Healthy Holiday Cooking,” “Gluten-Free Recipes,” and so on. Once you’ve established your boards, you can organize all of your pins so that related content stays together. Not only does this help with the aesthetic of your profile, but it also allows others to see any related content you have pinned together if they come across one of your posts.

One of the many upsides of using Pinterest to reach more people is that you don’t need to create your own content to connect with others. Pinterest also provides the opportunity for you to pin anyone else’s content to your boards. This helps expand your profile and connect with others all around the world. It also shows your support for other people’s content, which will not only allow you to gain connections and establish relationships but will make your profile that much more approachable. To do this, you would click on someone else’s pin that shows up on your home feed, then add it to one of your already existing boards or create a new one around that content.

Now that you’re more comfortable with the idea of using Pinterest as a platform, you might be asking yourself what kind of content you should be making first? Here’s how to get inspired.

Finding Your Target Audience

One of the benefits of using Pinterest for your business is how easy it is to have your content interacting with others. Because people can pin your content, it means that the potential reach for engagement is pretty limitless.

When uploading a pin, you have the opportunity to add keywords to your title and description. This is your opportunity to write in any words that you think people would search to find your service, product, brand, etc. Adding these specific words when uploading a pin makes it far more likely to be seen by more people than if you don’t use keywords.

Using keywords is an excellent way of organizing your content because if someone searches a specific term, then your pin can be one of the pieces to show up. So it’s best to be strategic about what words you’re using in every board, board description, and pin description.

For example, say the target audience for your business or brand is a parent at home with their newborn. If your products help first-time mothers in their early to late 20’s, your target keywords could include specific terms to reach that audience.

Using keywords should be done in a natural way that allows your pins to be found by the right audience. So it’s best first to decide who that audience is and research terms from there. You can do so by going to the search section of Pinterest and begin typing in a keyword. For this example, you might start typing in “newborn,” and one of the top searches is “newborn care.” You can do this for every related word within your niche and see what comes up as a popular search term so you can include it within your titles and descriptions.

Another area that you can add in keywords is your actual profile. This is often overlooked but is a great way to add specific words that can reach your target audience. Your business name, profile description, board titles and descriptions should all include the keywords you need to connect with your intended audience.

On your profile, you can also very easily track analytics. Here’s how!

Optimizing Pins and Boards to Get Found

As previously mentioned, the most important step in optimizing your content is by using keywords strategically and naturally. Another form of reaching your desired audience is running ads, and it doesn’t require a lot of money to do so. By setting a low budget, you can still reach many people! If you’re looking to run ads on an important pin or something you really want to be seen by more people, then the option is there! However, you don’t always need to run ads on your content for them to be seen.

You can very easily drive in traffic and increase user engagement simply by posting frequently. The more content you’re putting out into the Pinterest universe, the greatest chance you have of reaching your targeted audience. Because this platform also very easily allows you to add direct links to your content, whenever someone new interacts with that pin, they are essentially pushing it along to more people. The more users that save your pins, the more your links will interact with other people.

Easily Integrate Other Social Media Platforms

Pinterest is also a fantastic platform for the way it allows you to connect with your other social media accounts effortlessly. As previously mentioned, it’s very easy to add a link into any post you make, and these links could very well lead users to your Instagram, Facebook, YouTube, Etsy store, website, and more. Regardless of the sites you want to drive more viewers or traffic to, it’s entirely in your power to do so.

Accessible for All Businesses

Yet another incredible upside of using Pinterest for your business is that it’s accessible for everyone. If you’re just starting your company, or if you’re a smaller business, then Pinterest is a good way to go! Since about 97% of searches on Pinterest are of unknown brands, this means that people are not preoccupied with company names they already know, but rather products or ideas they appreciate for what they are. Regardless of who creates them, how many followers or likes they have, pins are simply appreciated for the value they provide. So if you’re creating products in a very niche-specific business, people will appreciate your content, services or projects over how successful or well-known you are.

Since people turn to Pinterest for ideas on a variety of topics, there’s so much opportunity for your business to be seen regardless of your niche or popularity.

Pinterest is also seen as widely accessible for businesses because it shows analytics and allows for customer and user engagement without needing to spend a lot of money (or any at all)!

Although many businesses might hear the word “Pinterest” and assume it’s solely DIY projects, it is actually a very powerful digital marketing tool. In fact, 72% of people say Pinterest inspires them to shop even if they weren’t initially looking for anything. On top of this, 90% of users go one step further and say that Pinterest helps them decide what to buy.

When it comes to using Pinterest SEO to optimize your e-commerce, it’s important to add a Pinterest tag to your website so you can track conversions. This also allows people to pin items directly from your website to their Pinterest boards so they can save them for later. On your website, you can add share buttons to your product pages. This provides another opportunity for users to interact with your Pinterest account and keep them engaged with your business across different platforms.