How to Use Snapchat for Business
While it may not be one of the big three of social media sites, such as Facebook, Twitter and Instagram, Snapchat is still an important channel to promote your business. As a matter of fact, some of the features popularized by Snapchat have been adopted by the bigger social media sites. While Snapchat is more popular among young users, it doesn’t mean older people don’t use it or that you should ignore its business potential. As a digital marketing company, we have seen businesses use it with much success. If you want to learn how to use Snapchat successfully for your business, we’ve put together an all-encompassing guide below.
By the end of 2020, there were over 264 million active daily users of the Snapchat app. Almost 60% of Americans between the ages of 13 and 24 use Snapchat. Among that age demographic, it’s more popular than the Big Three social media groups. A large reason for that is the makers of Snapchat understood what younger users wanted in a social media app – and they delivered. It may be tempting to ignore Snapchat because of this young demographic, but if you consider Facebook was one used exclusively by the young – at least until parents and grandparents finally caught on – you would understand the need to stay educated about what the younger generations are captivated by. Even if your target audience skews older, having a working knowledge of Snapchat today could ensure you’re well-versed in its working as the user base changes. On the other hand, if you’re targeting a young and highly engaged audience, being on Snapchat is a must, as you can see from their consistently growing audience documents by Statista below.
Understanding the culture of any social media app or platform you’re using for business is just as important as understanding how to use it. The wrong approach can lead to disastrous results. Just as Instagram is known for aspirational and beautiful photos, Twitter for short blocks of factual text and Facebook for connecting with family and friends, Snapchat has a social climate that needs to be understood for the best results. Hard selling generally won’t work on Snapchat. This is an app that’s based on fun, storytelling and the creation of compelling content. It’s great for sharing quick observations about your business life, valuable information, insider sneak peeks and unique promotions or engaging product launches. Tailoring your social media content to the prevailing social media platform attitude is a must.
Whether you’re targeting the youth market or just trying to stay ahead of mass social media migrations, now is the time to get started on Snapchat. The sooner you get started, the quicker you’ll create a following and the faster your eﬀorts will have synergistic eﬀects. As with any online activity, there is a learning curve, but once you’ve got it ﬁgured out, it will soon become second nature. Don’t delay in using Snapchat for your business. Being proactive today will ensure you’re well-prepared for tomorrow.