When it comes to advertising, Instagram is the new kid on the block.  This may be surprising, especially if you’re noticing lots of ads in your Instagram feed, but in reality Insta is still a very new medium for advertising, which means most companies are still trying to figure out how it works and create strategies for ad campaigns that deliver.

If you’re new to Instagram ads, keep reading to learn about the best ways we know of to get your posts seen, increase conversions, and maximize results.

Get Creative Right

For Instagram posts to be successful, you have to invest time and energy in creative.  Instagram is image-driven, which means your images and text must be evocative enough to quickly connect with your audience as they scroll.

As a start, avoid using stock photos of your product.  What connects with Instagram users is evocative lifestyle imagery that allows your audience to imagine how your product or service will fit into their lives and improve them.  By using enticing images, your audience will be more likely to slow down and investigate, rather than skimming past because you’ve created something that looks exactly like a typical ad.

To choose the right images, think about what will resonate with your current followers rather than trying to create the ideal image for other kinds of audiences.  Don’t be afraid to try out different image strategies to see which ones speak most to your audience.  If you know your audience inside and out, you’ll be far more successful on Instagram, so taking the time to experiment and investigate is worth it.

Pay Attention to the Technical Aspects

Now that you’ve chosen your creative, you’ll want to look at your budget, ad frequency, and other logistical decisions.  Begin by considering how much you can spend and how often you can run paid ads.  Make sure to test out your options to see what works best for you.  One new ad per week is a good place to start, but experimenting can lead you to stronger insights about what is most effective for your brand.

Something to keep in mind is that when you want big results with Instagram, the consensus is that you’ll have to pay for them.  Businesses that spend thousands of dollars per month far outperform those who spend only hundreds.  If you’re on a tight budget but still want results, the best strategy is to spend more on a single strong ad rather than spending fewer dollars on more posts.

Understand Instagram Differences

Instagram works differently than Facebook, Snapchat, and other social media.  That means someone may have to see your ad several times before they click.  If you don’t get a response immediately, it can be worth it to run your ad for a little longer, especially when you’re just getting started, to see what kind of results you can expect.

Analyze Your Results

The best way to make sure your Instagram ad makes an impact is to pay attention to how it performs. If you notice that certain creatives get you a lot of web traffic or conversions, you’ll want to spend more on ads like these without getting stale.

If you aren’t sure what kind of results you’re looking for, think about what you want to achieve.  Whether it’s increased brand visibility, improved user engagement, creating a larger audience, increasing traffic to your website, or something else, you want to have a strategy in place that is right for your goals.

Experiment with Strategies

One of the absolute best things you can do to ensure Instagram success is to experiment with the strategies you’re using.  Each and every business is different and what works for one company may not be ideal for another.  Trust your intuition, closely analyze your data, and see which strategies work best to give you the results you need.

If you try out these Instagram strategies and want to know even more about how to use Instagram for the best possible results, contact Blueprint Internet Marketing at 1.888.533.4886 or [email protected].