LinkedIn Optimization Tips
We spoke about the importance of developing a list of the keywords that you would like to compete for, how to perform a keyword search to determine the volume of searches for your particular keywords, as well as how to determine how many times you need to include the keyword in your past and current work experience to rank better than you competition.
If you did not read that post, you can check out that LinkedIn marketing post here.
In this post, we’re going to give you some additional tips on how you can use your title, summary, and specialties sections of your LinkedIn profile for further optimization. So, let’s begin with your title.
Instead of stating your title, use your keywords at the beginning of your title. For example, we as Canadians love hockey. If you perform a search for “Hockey Instructor” in LinkedIn, you will notice that “Hockey Instructor at Sperberg Skating Systems” is the first profile to come up. You will also notice that LinkedIn actually highlights the matching keywords in the title, past, and current work experience. All three of these factors are viewed heavily by LinkedIn when determining how to rank specific profiles.
Your “Summary” section is another area that you can include your keywords in for additional optimization. To edit your summary, simply click on “Edit” in your “Summary” and add your keywords to your content. For additional optimization, while you’re in your summary section, update you specialties. A simple way to achieve this is by reviewing your list of keywords that you would like to rank well for and include them in your list of specialties.
One last, cool tip is to update your Website links to include your keywords. To do this, go to “Additional Information” and click on “Edit”. Under “Websites” click on the drop-down list for each of the three Websites and click on “Other”. By clicking on “Other”, you are able to edit the name and keywords for each of your Websites. For example, for the hockey instructor, he could use “Hockey Instructor” for his Website keywords, and “Hock Instructor Blog” for his blog.