Pinterest Marketing For Your Business
What Makes Pinterest Different From Other Platforms?
Known for its captivating visuals, Pinterest is a social platform where people look for inspiration and fresh ideas related to their interests and hobbies. Those using Pinterest add or ‘pin’ content to boards that follow a particular theme. This ultimately allows ideas to be well-organized and ensures other people can discover them more easily.
Each pin can include a website link to a blog post, an online store, a personal portfolio, or a company website. Adding a direct link to images or videos makes Pinterest different from other highly-visual social platforms, such as Instagram. In addition, the content on Pinterest doesn’t show up chronologically like other social networks. Instead, pins show up based on the relevance of search activity.
When it comes to the audience, most people on Pinterest are looking for new ideas on purpose rather than scrolling through their feeds or liking posts. They’re actively seeking content from businesses and creators. In fact, 87% of Pinners have purchased a product because of the platform.
How Your Business Can Benefit From Pinterest Marketing
So why should your business be on Pinterest? To answer this, we can start by looking at some statistics:
- 433 million people use Pinterest every month
- 85% of users say Pinterest is where they go to start a new project
- The platform’s advertising reach in January 2022 was 226 million people
- People watch nearly one billion videos daily on Pinterest
- 75% of weekly Pinterest users say they’re always shopping
These numbers can give you an insight into why Pinterest is a great platform for showcasing products and services. It’s a rich social resource that people use when they’re preparing to make a purchase, making it an engaged, niche marketplace.
When you sign up for a business account on Pinterest, you’ll be able to enjoy a handful of integrated features as well. These include a visual search tool, the ability to run ads, and more. You’ll also have access to Pinterest Analytics which lets you track important data to help you determine which strategies and content work for your business. Another perk of being on Pinterest is its business community, where you can get personalized support and advice from other brands on making the most of the platform.
In addition, you can also take advantage of Rich Pins when creating your Pinterest marketing strategy. These unique pins include additional information such as the price, availability, and recipes. They can be beneficial if you run an eCommerce store or blog because they provide potential customers with all the information they need to purchase right then and there.
Last but not least, what’s great about Pinterest is how accessible it is. Businesses of all sizes can succeed on the platform, whether they’re just starting or are already established. And with millions of monthly active users, you’re sure to reach your target audience if you use Pinterest marketing to your advantage.
Setting Up a Business Profile on Pinterest
If you’re new to Pinterest, the first thing you need to do is sign up for a business account. You can do this by going to Pinterest Business and clicking “Create Account.” If you already have a personal profile, you will need to log out of it first before you can proceed to sign up for a business account.
From there, you’ll be prompted to provide some information about your business and those who will manage the account. After you’ve filled out the details, you will need to accept the Terms of Service. Then, you can click Create Account and start pinning away!
Using Pinterest for Marketing: 9 Strategies to Grow Your Account
Pinterest can be a powerful marketing tool for businesses of all sizes. By incorporating some simple strategies, you can start using Pinterest to drive traffic, increase sales, and build your brand. Because of its visual nature, you can use Pinterest to showcase your products, services, and content in a creative and engaging way. And with the right approach, you can reach a large audience of potential customers. If you’re not already using Pinterest for business, now is the time to start!
Looking for the best tips on establishing a social media following for your business? Download our free social media marketing e-book today!