The Rise of YouTube Shorts and What This Means For Your Business

Creating YouTube Shorts starts with determining whether you would like these videos to be part of your channel or you’re going to create a new channel for them. It is recommended in many cases to simply add your YouTube Shorts to your channel and create separate playlists so that they’re all in one spot. This will allow your viewers to have everything in one spot while keeping your channel clean and organized.

Before filming your YouTube Short, you can add music from a list of trending sounds. You can also search for songs to include if what you find upon first glance isn’t so much to your liking. However, within this section, you might find that not every song you’d like is available. This simply has to do with the fact that ownership might make it unavailable for creators to use here. You can, however, go outside of YouTube to edit the videos if you have certain songs in mind. That said, you still need to be careful about copyright claims, just as you would with typical YouTube videos.

From here, simply allow access to your camera and microphone, and start recording!

After recording, you will once again be presented with the opportunity to add music and make any changes as you can scroll through your video frame by frame. Once you’re pleased with the finished result, you can fill in your description (which is a maximum of 100 characters). Don’t forget to add any applicable keywords that relate to your video within this section.

It’s been said that the more content you produce for YouTube, the greater chance of people discovering your channel. Because YouTube videos can be relevant years after they’re created, there are endless opportunities to connect with people worldwide. As we saw through the rise of TikTok, many people enjoy fast-paced, short video content to scroll through. Although YouTube has primarily been known for long-form videos since it’s conception, there is much to say about the increasing popularity of YouTube Shorts. Here are some of the benefits of creating YouTube Shorts:

• YouTube Shorts work in conjunction with your main YouTube Channel. Meaning, more exposure to your channel without needing to spend lots of time creating long-form videos.
• They increase engagement to your channel, as they count towards your channel’s performance in the algorithm.
• You can create YouTube Shorts with less planning and less equipment than regular YouTube videos.
• Because they’re short-form videos, they take less time to create, so you can produce more content long-term.
• The “subscribe” button is always present on YouTube Shorts, making it easier for new people to follow your channel.

There are many ways that YouTube Shorts can benefit your business, and when it comes down to it, it’s best to know what your audience wants to see and go from there. Maybe, you try out YouTube Shorts, but your audience prefers to have long videos that thoroughly explain or deep-dive into a topic. Perhaps they’ll appreciate the combination of short and long videos and your engagement rate will increase. At the end of the day, you won’t really know what your audience thinks if you don’t give it a try. And better yet, if you don’t take the time to ask or listen to their feedback. Remember, your audience can provide excellent feedback, so be sure to pay attention to what they’re saying in combination with what your views might be telling you and make any necessary adjustments from there.