Top Tips to Getting Comfortable In Front of the Camera for Social Media

Not only are we in the age of technology, but much of what we do through social media also involves us being comfortable in front of a camera. With the rise of TikTok, millions of people are creating videos and are more than okay with showing their faces. Now, if this isn’t quite yet your thing, but you’re looking to expand your reach and interact with your audience at a more personal level, then not to worry.

Getting Comfortable In Front of the Camera for Social Media

We know it can feel a bit intimidating at first for many, but you should be feeling like a pro in no time with these simple tips!

Practice Makes Perfect

Now, “perfect” is a term that should be used rather loosely. Through this guide, we hope to help you feel more confident in finding your idea of “perfect” and not worrying too much about what that word might mean to others.

man in glasses

In order to become more comfortable in front of the camera, our first tip would be to spend some time talking to yourself. It’s probably safe to say we do this already, whether we realize it or not. However, when speaking to yourself in this regard, try to be intentional with it. Oftentimes we feel comfortable saying positive affirmations to other people but rarely take the time to say them to ourselves. Remember, before you can expect an audience to believe in what you’re saying, you’ve got to first believe it yourself. So, before even talking about the content you’re going to be presenting, become comfortable with the act of speaking to no one else but yourself. Because the truth of the matter is, when you’re creating content, that’s essentially what you’re doing. Although thousands or even millions could very well see your videos, you are actually only talking to a camera during the creation process.

We would suggest that you begin incorporating this practice into your daily life. Throughout the everyday mundane routines, talk to yourself about something you’re passionate about and hear the weight of your words when spoken aloud. You can even sit or stand in front of a mirror and practice seeing your facial expressions or maintaining eye contact. All of these little things can significantly help once you’re in front of a camera to feel more confident.

The practice we’re referring to here doesn’t involve rehearsing lines or complete monologues, but rather just the understanding that the more confident you are with yourself, the more it will transfer to how you feel in front of a camera, too.


Set the Scene

Once you’ve become a bit more accustomed to speaking with yourself, you can take it one step further and see how you feel in the spotlight. This step doesn’t even necessarily involve filming any content yet but becoming comfortable in the right setting. If you’re a bit nervous, set up your space to feel warm and inviting. Get your computer or phone set up with lights and a tripod if necessary. Rearrange your space so that your background looks the way you want it to. Get everything in place the way you envision it in your mind and just sit in front of the camera, press record and talk.

studio set up

Our best advice would be to not even approach this yet as content that will be seen by anyone else. Just record it for the sake of observation. Watch the video back and see if anything needs to be changed. How’s the lighting? The audio? Does your background need to be altered? Change whatever you feel needs to be, and repeat this process until you’re satisfied with the outcome.

This step is particularly important if you plan on filming content in the same area for a majority of your videos. If, for instance, you want to create travel vlogs, then this step might not be quite as important. But if you plan on being in this space regularly, then do your best to ensure it provides you with the feeling that you’re in a comfortable environment.


Plan Out Your Content

When it comes to planning out your content, you certainly don’t need to actually write out a full script for what you will need to say. For many, simply making notes of what points you want to elaborate on is all that’s needed. By doing this, you have a guide or outline of what you want to cover in a video without it actually sounding scripted. This also takes some pressure off, as it will allow you to be more natural rather than feeling like you’re doing a presentation. This tip is very useful if you’re planning on creating educational content around a subject or topic that you’re knowledgeable about. Rather than trying to remember all of the points off the top of your head, having a few notes jotted down can allow you to feel more at ease. If, however, you feel more comfortable reading from a script and it’s a more natural way for you to create content, then do that instead! It is all about finding what works best for you.

woman rehearsing to talk for social media content

woman doing her makeup in front of a mirror

Dress the Part

Dressing the part for content creation doesn’t mean having to wear expensive clothing or a suit or dress. Again, it’s about what you want to wear that will make you feel confident. It will be different for each person because creating content is meant to be an extension of who you are. So, whether you want to freshen up quickly and put a plain black shirt on, or you want to do your hair, makeup and wear a nice outfit that you haven’t had a chance to wear because of the pandemic, it is entirely up to you. It is far less about what you wear and more about how you feel when you wear it. Feeling confident in your appearance will have a direct reflection on how confident you’ll feel in front of the camera.


Mistakes Are a Part of the Journey (Don’t Be So Hard On Yourself)

Now, this is a big one. We’re going to take it back to the idea of “perfect” for a moment. For whatever reason, we are within a time where it feels like if what we create is not perfect, it is not worthy. We want to take this time to remind you that this isn’t the case. If you’re new to content creation and you’re waiting for it to be perfect before you put it out into the world, then chances are you’ll be waiting forever. We’re oftentimes harder on ourselves than others will be, so one of our best tips to becoming comfortable in front of the camera is to give yourself some grace.

 

Does this mean putting no thought or effort into your creation? Absolutely not! You should still be trying your best to represent who you are, your brand and your content the best way you can. It simply means that even if you don’t create a flawless video your first, or even twentieth time around, your authenticity and sincerity is far more important than the need for it to be perfect. And remember, the more you practice and the longer you’re creating content, the more you will know what approaches or tactics are best for your videos.


Ask For Feedback

If you’d like to get feedback from someone you trust, you can always record a video and allow them to see it before posting it for others to watch. Maybe there are certain aspects that they really love and think you should focus on more. If you’re speaking with someone who is honest and can give some constructive feedback, then they can also provide insight on what could be changed to make it better. Many might not want to have their content looked over before posting and instead would rather get feedback from their audience. Say, for example, you create a video, and your following is the most interactive they’ve ever been. Perhaps you have more comments or a higher engagement rate. If it is not explicitly said what your audience likes about that particular video or style in the comments, then ask them for some feedback! By doing so, you have information that you can work off of moving forward that is far more than just one person’s opinion alone. This is also a great way to boost your confidence because it’s clear to see that people are enjoying and appreciating the content you’re producing.

   

With that being said, people might also make negative comments. In fact, it’s pretty much bound to happen at one point or another, so it’s best to be aware of this before you post anything. However, if you do receive this feedback from a select few, don’t let it stop you from continuing to create content. Remember, there are billions of people in this world, and the negative opinions of a few should never stop you from going after your goals.

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Create a Strategy Moving Forward

Although the beginning stages might seem a bit overwhelming, and you might feel out of your comfort zone, it will all come in due time. It’s really all about trial and error and figuring out what you enjoy most and how you will want to elevate your brand moving forward. Maybe you will start off by creating videos for Instagram and TikTok, and once you’re comfortable with short-form videos, you can begin creating longer ones. Perhaps your strategy moving forward will be to start a YouTube channel to further expand your reach. Maybe you will realize that a video editor will be what you need to bring your content up to the next level. It’s all a process that involves first starting somewhere. Before you can get to the place you envision yourself to be, you need to figure out what steps you will need to take along the way to get there.

Conclusion

We hope that this is what this guide has been for you – a sort of stepping stone. Regardless of the content you’re planning on creating, it’s important to remember that we all start somewhere. And within the age of technology, there are endless opportunities for you to bring your content ideas to life and connect with audiences around the world.

To learn more about the best social media practices and how to get started creating content for your brand or business, download the complete social media marketing e-book.