Using Meta Facebook Business Suite For Your Business in 2022

1. It Allows You to Create and Schedule Posts

Creating and scheduling posts is fairly straightforward, and there are a few ways you can go about doing it. One option is turning to the “Posts & Stories” section on the left-hand side of Business Suite. This will show you the analytics for content already posted, those scheduled to post and any drafts you’ve made. As you can see here, you can also schedule Stories (to Instagram and Facebook) and view how the posts look on both your Feed and Grid. It’s safe to say that Business Suite provides the full picture of your socials and how others will view your content. In fact, with the analytics that are easily accessible through this same page, you can actively see how users are interacting with your content. From the reach and engagement to the likes and comments, the same tool that allows you to create new content will also show you how older content has performed.

To schedule a post through the “Post and Stories” section, simply click on “Create Post,” input your caption, picture or video and schedule when you’d like it to go live on which platform. So, whether you’d like to plan it a week in advance or a month, you’re able to be efficient with your planning through Business Suite.

The second way you can upload content to be scheduled is by clicking on “Planner,” which you can find just below “Posts & Stories” on the left-hand side of your page. A content calendar will come up, and you can select a day you wish to post and schedule it just as you would in the previous option. The way of doing it is the same; it’s just the way that you’re able to see it laid out in a planner format that’s different. In this “Planner” section, you can also very easily reschedule posts or make adjustments as needed. Therefore, if you ever realize that you need to change something about a piece of content you have scheduled, simply click on the “Planner” tab in Facebook Business Suite and make changes within seconds.

Regardless of how you approach this, there are so many ways you can get creative with what you choose to post. Suppose you’re looking for inspiration on how to get your audience more engaged with your content. Maybe you’re curious about all of the ways you can even go about creating content for social media. In any case, you can learn more about diversifying your content here.

2. You Can Easily Check How Your Posts Are Performing

Facebook Meta Business Suite allows you to access your insights with ease. Simply turn to the left side of your page once again and click on “Insights.” From here, you’ll be able to see the whole picture of how your business is performing across channels. From the reach of your Facebook or Instagram pages, the “Overview” section provides you with a big picture of everything you’ll need to know. From here, you can also click on “Content” or “Audience” to see a more in-depth analysis. These are very important metrics to be aware of, so really spend some time here if you’re able to. That way, you can see what’s working best, what could use a different approach or who your audience primarily is so you can begin creating content that’s targeted to them. Here’s what your screen should look like at this time.

Just like how you would go about creating a post, you will create a story in similar fashion. Simply click on the social platform you would like to upload to, choose the content and any writing and either schedule it or post it right away. You will also see a button that indicates when the most optimal time to post it might be, based on what Facebook has seen works best for you. Whether it’s Instagram Stories or Facebook Stories, they are an excellent way to interact with your audience in a fun and engaging manner. You can also add fun features, like stickers, for example, to make them more captivating!

4. You Can Run Ads Efficiently

From Facebooks Business Suite, you are able to set up ads based on specific criteria like your targeted demographic and desired country, your budget and more. Once you’ve set up your Facebook ad and scheduled it, you have full access to your “Ads summary” through Meta Business Suite, which allows you to see all of the numbers. From Post Engagement to Link Clicks, Page Likes, Reach and more, this is important information for a business to know. If you’re spending money on running ads, it’s vital to understand how those ads are being viewed and engaged with to determine if you need to make any changes. Not sure how to set up a Facebook Ad? Whether it’s a single image, a video or a Facebook Carousel ad, there is a tremendous opportunity to reach more people by using ads for your business.

5. Easily Ad Partners to Your Facebook Business Suite

Whether it’s granting access to a business partner or an employee, it’s safe to say we all appreciate a straightforward process of doing so. To add someone else to your page, simply turn to “Page Settings” from the “All Tools” icon, which will be the last one on the left-hand side of your Business Suite. Here’s what you’ll see.

From here, you will click on “Page Roles,” and this will bring you to a section that indicates who already has access to your page. You can always add other people in this section, and for individuals you’d like to give full access to, you can add them on as an “Admin.”

6. It Lets You List Your Services Or Products For Sale

Selling on Facebook and Instagram is easy to do with Meta Business Suite, as you’re able to create a catalogue, shop, etc., to fit your product or service. Once you’ve set up either a shop or a catalogue, you will be able to manage all important information here in the backend. For example, add in any photos, description, price, etc., by clicking on the “Add a Service” section. It’s a good idea to keep on top of this and regularly check in on this section of Business Suite once everything is set up to ensure there aren’t any issues with what you’re selling.