Using Meta Facebook Business Suite For Your Business in 2022
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When it comes to scheduling content across multiple channels for your business in 2022, there are now more ways than ever before to do so. Although there are many planning and scheduling tools available, Facebook’s Meta Business Suite is one that allows you to do it all in one place with ease.
Because so many businesses will already have Facebook set up, it’s a simple and user-friendly way to plan out content and track analytics. But how does it work, and how do you get started? Below, we’ll provide you with exactly what you need to know.
What is Facebook Meta Business Suite, and How Does it Work?
As a free tool for businesses or brands to use, Business Suite allows individuals to navigate through various socials in one place. Individuals that primarily use Facebook and Instagram for their business will ﬁnd this tool to be incredibly helpful. It’s straightforward to set up, and can be done by going to business.facebook.com
Whether you’d like to view and answer messages from Facebook Messenger, see notiﬁcations across your connected socials or plan content, stories or ads, this tool does it all. Because everything is conveniently in one spot, you can plan content, answer any customer inquiries, schedule stories and check how previous content is doing. Here are some of the top features of Business Suite to keep in mind to decide if it’s right for you and your business.
1. It Allows You to Create and Schedule Posts
Creating and scheduling posts is fairly straightforward, and there are a few ways you can go about doing it. One option is turning to the “Posts & Stories” section on the left-hand side of Business Suite. This will show you the analytics for content already posted, those scheduled to post and any drafts you’ve made. As you can see here, you can also schedule Stories (to Instagram and Facebook) and view how the posts look on both your Feed and Grid. It’s safe to say that Business Suite provides the full picture of your socials and how others will view your content. In fact, with the analytics that are easily accessible through this same page, you can actively see how users are interacting with your content. From the reach and engagement to the likes and comments, the same tool that allows you to create new content will also show you how older content has performed.
To schedule a post through the “Post and Stories” section, simply click on “Create Post,” input your caption, picture or video and schedule when you’d like it to go live on which platform. So, whether you’d like to plan it a week in advance or a month, you’re able to be eﬃcient with your planning through Business Suite.
The second way you can upload content to be scheduled is by clicking on “Planner,” which you can ﬁnd just below “Posts & Stories” on the left-hand side of your page. A content calendar will come up, and you can select a day you wish to post and schedule it just as you would in the previous option. The way of doing it is the same; it’s just the way that you’re able to see it laid out in a planner format that’s diﬀerent. In this “Planner” section, you can also very easily reschedule posts or make adjustments as needed. Therefore, if you ever realize that you need to change something about a piece of content you have scheduled, simply click on the “Planner” tab in Facebook Business Suite and make changes within seconds.
Regardless of how you approach this, there are so many ways you can get creative with what you choose to post. Suppose you’re looking for inspiration on how to get your audience more engaged with your content. Maybe you’re curious about all of the ways you can even go about creating content for social media. In any case, you can learn more about diversifying your content here.
2. You Can Easily Check How Your Posts Are Performing
Facebook Meta Business Suite allows you to access your insights with ease. Simply turn to the left side of your page once again and click on “Insights.” From here, you’ll be able to see the whole picture of how your business is performing across channels. From the reach of your Facebook or Instagram pages, the “Overview” section provides you with a big picture of everything you’ll need to know. From here, you can also click on “Content” or “Audience” to see a more in-depth analysis. These are very important metrics to be aware of, so really spend some time here if you’re able to. That way, you can see what’s working best, what could use a diﬀerent approach or who your audience primarily is so you can begin creating content that’s targeted to them. Here’s what your screen should look like at this time.
3. You’re Able to Create Stories With Ease
From the “Home” section of Business Suite, you will see the option to “Create a Story” in the same place you will see “Create Ad” and “Create Post,” as shown here.
Just like how you would go about creating a post, you will create a story in similar fashion. Simply click on the social platform you would like to upload to, choose the content and any writing and either schedule it or post it right away. You will also see a button that indicates when the most optimal time to post it might be, based on what Facebook has seen works best for you. Whether it’s Instagram Stories or Facebook Stories, they are an excellent way to interact with your audience in a fun and engaging manner. You can also add fun features, like stickers, for example, to make them more captivating!
4. You Can Run Ads Efficiently
From Facebooks Business Suite, you are able to set up ads based on speciﬁc criteria like your targeted demographic and desired country, your budget and more. Once you’ve set up your Facebook ad and scheduled it, you have full access to your “Ads summary” through Meta Business Suite, which allows you to see all of the numbers. From Post Engagement to Link Clicks, Page Likes, Reach and more, this is important information for a business to know. If you’re spending money on running ads, it’s vital to understand how those ads are being viewed and engaged with to determine if you need to make any changes. Not sure how to set up a Facebook Ad? Whether it’s a single image, a video or a Facebook Carousel ad, there is a tremendous opportunity to reach more people by using ads for your business.
5. Easily Ad Partners to Your Facebook Business Suite
Whether it’s granting access to a business partner or an employee, it’s safe to say we all appreciate a straightforward process of doing so. To add someone else to your page, simply turn to “Page Settings” from the “All Tools” icon, which will be the last one on the left-hand side of your Business Suite. Here’s what you’ll see.
From here, you will click on “Page Roles,” and this will bring you to a section that indicates who already has access to your page. You can always add other people in this section, and for individuals you’d like to give full access to, you can add them on as an “Admin.”
6. It Lets You List Your Services Or Products For Sale
Selling on Facebook and Instagram is easy to do with Meta Business Suite, as you’re able to create a catalogue, shop, etc., to ﬁt your product or service. Once you’ve set up either a shop or a catalogue, you will be able to manage all important information here in the backend. For example, add in any photos, description, price, etc., by clicking on the “Add a Service” section. It’s a good idea to keep on top of this and regularly check in on this section of Business Suite once everything is set up to ensure there aren’t any issues with what you’re selling.
There are countless beneﬁts to using Facebook Meta Busines Suite for your business. Not only is it a free tool that is incredibly user- friendly, but it also allows you to plan and access everything you need for Facebook and Instagram in one space. Whether you’re a new business or one that’s more established, it certainly wouldn’t hurt to see how Facebook Business Suite could beneﬁt you. To learn more about social media best practices for your brand or business, you can read our free social media e-book here.