Free Social Media
Marketing Ebook
Learn how to drive engagement and qualified
traffic to your business from Facebook, Instagram,
LinkedIn, Twitter, YouTube, TikTok and Snapchat.
Using the Right Social Networks to Drive Business Results
At Blueprint, we leverage the right social networks for your business to share relevant content, increase brand awareness, nurture prospects, generate leads, and engage with customers.
As a social media marketing agency in Toronto, we use a multi-step process to ensure your social media marketing success by selecting the right social networks and developing content that positions you as a thought leader in each, while driving business results.
Based on your business and target audience, we select and develop the right social networks for your business ranging from Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and Snapchat.
Facebook Social Media Marketing for Business
As the oldest social network with the largest reach of
approximately 2.8 billion monthly active users, Facebook
continues to be an important social network for
business. Users aged 25-34 is the largest demographic
followed by 18-24 and 35-44. Depending on your product
and target audience, Facebook can be an important part
of your social media marketing mix for both content
publishing and Facebook pay per click advertising.
Instagram Social Media Marketing for Business
With approximately 1 billion monthly active users,
Instagram is one of the fastest growing social networks.
Like Facebook, users aged 25-34 is the largest
demographic followed by 18-24 and 35-44. Instagram
can be an important part of your social media marketing
mix. When developing content for Facebook, similar
content can be developed for Instagram, allowing you to
create an efficient social media marketing campaign
with greater reach. Instagram pay per click advertising
can also be used to drive Website visitors and to
generate leads for your business.
LinkedIn Social Media Marketing for Business
Linkedin is the largest social media marketing channel
that caters to business professionals. There are
approximately 675 million users worldwide. Users aged
46-55 years old is the largest demographic followed by
36-45 and 56+. If you are looking to reach older business
professionals, LinkedIn will be an important part of your
marketing mix. With LinkedIn, we can also drive
additional Website visitors and leads through their pay
per click service.
YouTube Social Media Marketing for Business
YouTube has approximately 2 billion active users per
day and is the second largest search engine behind only
Google. Users aged 25-34 years old is the largest
demographic followed by 35-44. Since YouTube is a
search engine, we start by analyzing the topics and
keywords that will generate the most views and traffic
for your business, then review what type of content is
getting the best results before developing and
optimizing your video content. YouTube also offers pay
per click opportunities to drive immediate Website
visitors to your business to generate both leads and
sales.
TikTok Social Media Marketing for Business
TikTok has approximately 689 million active users per
day, so It IS one of the smaller social networks. Users
aged 10-19 years old is the largest demographic followed
by 20-29, 30-39 and 40-49+. One of the reasons why
TikTok has become so popular is that it has a very
different feel than the other social media companies.
Fun, casual creativity and authenticity are highly valued
on TikTok. If you have a product that appeals to a
younger demographic TikTok may be the right channel
as part of your overall social media marketing mix.
Snapchat Social Media Marketing for Business
Snapchat has approximately 238 million active users per
day. Users aged 25-34 years old is the largest
demographic followed by 18-20, 13-17 and 35+. One of
the reasons why Snapchat has become so popular is
because it provides a simple way to communicate short
videos and messages in real time to update your
audience. If you targeting a younger demographic,
Snapchat is an effective channel to add to your overall
social media marketing mix. To drive a higher volume of
immediate traffic, Snapchat also provides pay per click
advertising that can be included as part of your social
media campaign.
Twitter Social Media Marketing for Business
Twitter has approximately 166 million active users per
day, so it is one of the smaller social networks. Users
aged 25-34 years old is the largest demographic followed
by 35-49 and 18-24+. At Blueprint, we quite use Twitter
as a supportive medium in terms of the overall social
media marketing campaign to drive additional traffic
over and above the larger social networks.
16 Steps to Get the Most Out of Social Media for Business
At Blueprint, we implement an in-depth social media process to ensure that the ideal channels are used for your business to generate the best possible results.
1
Establishing Your Social Media Marketing Goals
We start by establishing the goals for your social
media marketing campaign to ensure that there is
a clear understanding on your overall needs.
2
Review Social Media Accounts
We review both your existing social media
accounts and discuss new social media accounts
that you would like to pursue moving forward.
3
Outline Your Target Audience
We work with you to clearly establish your target
audience and buyer personas to understand
what channels will work best for your particular
business and products.
4
Refine Social Media Platforms
Based on your target audience and products, we
refine the social networks to focus on to get the
best return on your social media marketing
spend.
5
Establish Metrics for Each Channel
Each social media platform is unique and the
mediums differ. For example, YouTube uses video,
while Instagram uses multiple mediums. Also, each
channel has different functionality to support
product promotion and sales. It is for this reason
that we establish different goals for each channel.
6
Outline Goals for Each Channel
Once your metrics are established for each
channel, we then work with you to outline your
goals for each social media marketing platform.
7
Perform Competitor Research
Since your product will be competing against other
competitors in the various social networks, we
research your competition to uncover what is
working and what is not in terms of messaging,
offers, mediums and more.
8
Complete Social Media Audit
To complete your analysis, we review what’s
working and what’s not working on your social
networks.
9
Outline Tactics
At this point we have a clear understanding of your
goals, the competition, and the channels that we
will use moving forward. Next, we outline your
tactics in terms of the mediums, volume of content
to publish and messaging.
10
Perform Keyword, Hash Tag, and Topic Research
To maximize how many times your content is
viewed in the various social networks, we
research keywords, hash tags, topics, and more
to ensure that your content gets the maximum
views and optimal ranking.
11
Create Content and Assets
Once we have a clear understanding of the topics,
tags, and keywords to develop content for, we
develop your content for the various mediums,
such as text, video, etc. We also develop any assets
that you need for your campaign from landing
pages and ebooks to your posts and videos.
12
Create Social Media Calendar
To make it easy to visualize when content will be
published in each channel and help you post
content at the right time in the right channel, we
create a social media calendar for each month.
13
Establish Roles and Responsibilities
Managing your social networks is just as important
as posting great content. It is for this reason that
we work with you to establish your roles and
responsibilities for your team to post, monitor, and
respond to your audience.
14
Publish Social Media Content
Once your content is approved and the timing for
each month to post content is established, we
automate the publishing of your content, so you
don’t have to worry about publishing. It is all done
for you. This allows your team to focus on
responding to your audience and sales.
15
Reporting to Track Results
Since we have established metrics and projections
for your social networks, it’s important to track
your results and optimize your campaigns. That’s
where social media reporting comes in. We provide
you with clear and easy to understand reports to
show you where we can optimize your campaigns
to continually improve results.
16
Revise Content and Publish
By analyzing the key metrics for each social media
marketing channel, we continue to evolve your
content based on what is trending best with the
most responses and shares.
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