Increase Your
Following and
Thought Leadership
Through Social
Media Marketing

Free Social Media
Marketing Ebook

Learn how to drive engagement and qualified
traffic to your business from Facebook, Instagram,
LinkedIn, Twitter, YouTube, TikTok and Snapchat.

Using the Right Social Networks to Drive Business Results

At Blueprint, we leverage the right social networks for your business to share relevant content, increase brand awareness, nurture prospects, generate leads, and engage with customers.

As a social media marketing agency in Toronto, we use a multi-step process to ensure your social media marketing success by selecting the right social networks and developing content that positions you as a thought leader in each, while driving business results.

Based on your business and target audience, we select and develop the right social networks for your business ranging from Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and Snapchat.

Facebook Social Media Marketing for Business Facebook Social Media Marketing for Business

As the oldest social network with the largest reach of approximately 2.8 billion monthly active users, Facebook continues to be an important social network for business. Users aged 25-34 is the largest demographic followed by 18-24 and 35-44. Depending on your product and target audience, Facebook can be an important part of your social media marketing mix for both content publishing and Facebook pay per click advertising.

Instagram Social Media Marketing for Business Instagram Social Media Marketing for Business

With approximately 1 billion monthly active users, Instagram is one of the fastest growing social networks. Like Facebook, users aged 25-34 is the largest demographic followed by 18-24 and 35-44. Instagram can be an important part of your social media marketing mix. When developing content for Facebook, similar content can be developed for Instagram, allowing you to create an efficient social media marketing campaign with greater reach. Instagram pay per click advertising can also be used to drive Website visitors and to generate leads for your business.

LinkedIn LinkedIn Social Media Marketing for Business

Linkedin is the largest social media marketing channel that caters to business professionals. There are approximately 675 million users worldwide. Users aged 46-55 years old is the largest demographic followed by 36-45 and 56+. If you are looking to reach older business professionals, LinkedIn will be an important part of your marketing mix. With LinkedIn, we can also drive additional Website visitors and leads through their pay per click service.

YouTube YouTube Social Media Marketing for Business

YouTube has approximately 2 billion active users per day and is the second largest search engine behind only Google. Users aged 25-34 years old is the largest demographic followed by 35-44. Since YouTube is a search engine, we start by analyzing the topics and keywords that will generate the most views and traffic for your business, then review what type of content is getting the best results before developing and optimizing your video content. YouTube also offers pay per click opportunities to drive immediate Website visitors to your business to generate both leads and sales.

TikTok TikTok Social Media Marketing for Business

TikTok has approximately 689 million active users per day, so It IS one of the smaller social networks. Users aged 10-19 years old is the largest demographic followed by 20-29, 30-39 and 40-49+. One of the reasons why TikTok has become so popular is that it has a very different feel than the other social media companies. Fun, casual creativity and authenticity are highly valued on TikTok. If you have a product that appeals to a younger demographic TikTok may be the right channel as part of your overall social media marketing mix.

Snapchat Snapchat Social Media Marketing for Business

Snapchat has approximately 238 million active users per day. Users aged 25-34 years old is the largest demographic followed by 18-20, 13-17 and 35+. One of the reasons why Snapchat has become so popular is because it provides a simple way to communicate short videos and messages in real time to update your audience. If you targeting a younger demographic, Snapchat is an effective channel to add to your overall social media marketing mix. To drive a higher volume of immediate traffic, Snapchat also provides pay per click advertising that can be included as part of your social media campaign.

Campaign reporting Twitter Social Media Marketing for Business

Twitter has approximately 166 million active users per day, so it is one of the smaller social networks. Users aged 25-34 years old is the largest demographic followed by 35-49 and 18-24+. At Blueprint, we quite use Twitter as a supportive medium in terms of the overall social media marketing campaign to drive additional traffic over and above the larger social networks.

16 Steps to Get the Most Out of Social Media for Business

At Blueprint, we implement an in-depth social media process to ensure that the ideal channels are used for your business to generate the best possible results.

1

Establishing Your Social Media Marketing Goals

We start by establishing the goals for your social media marketing campaign to ensure that there is a clear understanding on your overall needs.
2

Review Social Media Accounts

We review both your existing social media accounts and discuss new social media accounts that you would like to pursue moving forward.
3

Outline Your Target Audience

We work with you to clearly establish your target audience and buyer personas to understand what channels will work best for your particular business and products.
4

Refine Social Media Platforms

Based on your target audience and products, we refine the social networks to focus on to get the best return on your social media marketing spend.
5

Establish Metrics for Each Channel

Each social media platform is unique and the mediums differ. For example, YouTube uses video, while Instagram uses multiple mediums. Also, each channel has different functionality to support product promotion and sales. It is for this reason that we establish different goals for each channel.
6

Outline Goals for Each Channel

Once your metrics are established for each channel, we then work with you to outline your goals for each social media marketing platform.
7

Perform Competitor Research

Since your product will be competing against other competitors in the various social networks, we research your competition to uncover what is working and what is not in terms of messaging, offers, mediums and more.
8

Complete Social Media Audit

To complete your analysis, we review what’s working and what’s not working on your social networks.
9

Outline Tactics

At this point we have a clear understanding of your goals, the competition, and the channels that we will use moving forward. Next, we outline your tactics in terms of the mediums, volume of content to publish and messaging.
10

Perform Keyword, Hash Tag, and Topic Research

To maximize how many times your content is viewed in the various social networks, we research keywords, hash tags, topics, and more to ensure that your content gets the maximum views and optimal ranking.
11

Create Content and Assets

Once we have a clear understanding of the topics, tags, and keywords to develop content for, we develop your content for the various mediums, such as text, video, etc. We also develop any assets that you need for your campaign from landing pages and ebooks to your posts and videos.
12

Create Social Media Calendar

To make it easy to visualize when content will be published in each channel and help you post content at the right time in the right channel, we create a social media calendar for each month.
13

Establish Roles and Responsibilities

Managing your social networks is just as important as posting great content. It is for this reason that we work with you to establish your roles and responsibilities for your team to post, monitor, and respond to your audience.
14

Publish Social Media Content

Once your content is approved and the timing for each month to post content is established, we automate the publishing of your content, so you don’t have to worry about publishing. It is all done for you. This allows your team to focus on responding to your audience and sales.
15

Reporting to Track Results

Since we have established metrics and projections for your social networks, it’s important to track your results and optimize your campaigns. That’s where social media reporting comes in. We provide you with clear and easy to understand reports to show you where we can optimize your campaigns to continually improve results.
16

Revise Content and Publish

By analyzing the key metrics for each social media marketing channel, we continue to evolve your content based on what is trending best with the most responses and shares.

We’re Kind of Serious

Google Ads Certified

Google Ads
Certified

SEO Instructor Certified

SEO Instructor
Certified

Hubspot Certified

Hubspot
Certified

Pardot Certified

Pardot
Certified

Get a Digital Marketing Services Consultation

Learn what you can do now to improve your marketing results with a free 30-minute digital marketing services consultation. We explain exactly what you can do to get more out of your digital marketing both short and long term.