How to Create An Effective Web Page Design Layout to Maximize Leads and Sales
The Basics of Creating a Solid Web Page Layout
There are a few reasons why having a solid web page layout is essential for your business. First, it can help improve your website’s SEO and help improve the overall user experience (UX). If visitors have a positive experience on your site, they’re more likely to come back in the future and recommend your products or services to others. Furthermore, an effective web page design layout can help increase your conversion rates. Suppose people can easily find what they’re looking for on your site and navigate the pages without any confusion. In that case, they’re more likely to take the next step, whether that’s signing up for your newsletter, making a purchase, or filling out a contact form. Optimizing your web page design layout is one way to achieve this. Below are some tips and tricks to help you get started:
Achieve Balance by Making Use of Negative Space
Negative space, also known as white space, is the area on a web page that doesn’t contain any text or images. It’s the space between your content blocks. Many web designers use negative space to create balance and visual interest in their layouts. One of the most popular examples of this is Apple’s website. For instance, the image below shows how Apple present products on their website and how effective and clean it looks with a simple design that utilizes the white space.
Any digital marketing agency would tell you that if everything on your web page is crammed together, it can look chaotic and make it difficult for people to focus on one thing at a time. On the other hand, if there’s too much negative space, your web page can look unfinished or unprofessional. Finding the right balance of positive (text and images) and negative space is essential to creating an effective web page layout design.
Implement Content Hierarchy to Guide Visitors Towards Key Information
When people land on your web page, they likely won’t read every single word from top to bottom. Instead, they’ll quickly scan the page to see if it contains the information they’re looking for. This is why using a content hierarchy in your web page layout design is important. This means organizing your content to make it easy for visitors to find the most important information first. Some ways to do this include using headlines, subheadings, and bullet points. You can also use font size, colour, and spacing to draw attention to specific elements on the page.
It’s also a good idea to create different layouts for different pages on your website based on content. This way, you can ensure that each web page is designed in a way that’s most effective for the type of content it contains. If you’re unsure how to do this, it’s a good idea to consult a digital marketing company near you.
Apply the Rule of Thirds to Compartmentalize the Page
The rule of thirds is a design principle that’s often used in web page layout design. It involves dividing a web page into nine equal sections using two horizontal and two vertical lines. This grid-like structure can help you compartmentalize your web page and organize your content in a way that’s pleasing to the eye. It can also help you create balance and visual interest. When applying the rule of thirds, remember that the most important elements on your web page should be placed along the lines or at the intersections.
Key Considerations For Choosing the Right Layout
The User Journey
How will people interact with your web page? What’s the desired action you want them to take? The answers to these questions should be clear at first glance, so you should think about them early on in the design process. This is because customers’ and prospects’ first impressions of your web page are crucial. When designing a web page, you need to consider where they are on their user journey so that every point of their experience will lead them closer to becoming a paying customer. Mapping out the customer journey is one of the tasks that a digital marketing agency can help you with.
The visual hierarchy is how you order and present the elements on your web page. It’s important to get this right because it will determine how easy people find the information they’re looking for. Below are some ways to achieve visual hierarchy:
- Place the most important information in the first two paragraphs.
- Use different font sizes for headlines, subheadings, and body text.
- Use colour to draw attention to specific elements on the page.
- Use bold type fonts to highlight important words or phrases.
- Place related elements close together to show that they are related.
Page Design Ideas and When to Use Them
Designing a web page layout is important if you want to create a successful website. Using the tips and tricks in this article, you can make any page that’s sure to impress and generate results for your business. Just remember to keep your audience in mind and focus on creating a user-friendly experience. At the end of the day, that’s what’s going to matter most. If you want to learn more about the best practices when it comes to web page layout design, you can also download our free web development e-book.