How to Create An Effective Web Page Design Layout to Maximize Leads and Sales

There are specific steps to be taken when creating a practical and visually appealing web page layout to help you achieve your business goals. If a page on your website isn’t easy to navigate, or if the layout is cluttered and confusing, people may not stick around for long, making it difficult for them to see what you even have to offer. Whether you’re crafting your website with an in-house team or with the help of a digital marketing agency, we provide advice on the basic principles of web page layout design. Additionally, we will also present helpful tips to keep your visitors engaged and interested in what you have to say.

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The Basics of Creating a Solid Web Page Layout

There are a few reasons why having a solid web page layout is essential for your business. First, it can help improve your website’s SEO and help improve the overall user experience (UX). If visitors have a positive experience on your site, they’re more likely to come back in the future and recommend your products or services to others. Furthermore, an effective web page design layout can help increase your conversion rates. Suppose people can easily find what they’re looking for on your site and navigate the pages without any confusion. In that case, they’re more likely to take the next step, whether that’s signing up for your newsletter, making a purchase, or filling out a contact form. Optimizing your web page design layout is one way to achieve this. Below are some tips and tricks to help you get started:

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Achieve Balance by Making Use of Negative Space

Negative space, also known as white space, is the area on a web page that doesn’t contain any text or images. It’s the space between your content blocks. Many web designers use negative space to create balance and visual interest in their layouts. One of the most popular examples of this is Apple’s website. For instance, the image below shows how Apple present products on their website and how effective and clean it looks with a simple design that utilizes the white space.

apple website landing page

Any digital marketing agency would tell you that if everything on your web page is crammed together, it can look chaotic and make it difficult for people to focus on one thing at a time. On the other hand, if there’s too much negative space, your web page can look unfinished or unprofessional. Finding the right balance of positive (text and images) and negative space is essential to creating an effective web page layout design.

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Implement Content Hierarchy to Guide Visitors Towards Key Information

When people land on your web page, they likely won’t read every single word from top to bottom. Instead, they’ll quickly scan the page to see if it contains the information they’re looking for. This is why using a content hierarchy in your web page layout design is important. This means organizing your content to make it easy for visitors to find the most important information first. Some ways to do this include using headlines, subheadings, and bullet points. You can also use font size, colour, and spacing to draw attention to specific elements on the page.

It’s also a good idea to create different layouts for different pages on your website based on content. This way, you can ensure that each web page is designed in a way that’s most effective for the type of content it contains. If you’re unsure how to do this, it’s a good idea to consult a digital marketing company near you.

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Apply the Rule of Thirds to Compartmentalize the Page

The rule of thirds is a design principle that’s often used in web page layout design. It involves dividing a web page into nine equal sections using two horizontal and two vertical lines. This grid-like structure can help you compartmentalize your web page and organize your content in a way that’s pleasing to the eye. It can also help you create balance and visual interest. When applying the rule of thirds, remember that the most important elements on your web page should be placed along the lines or at the intersections.

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Key Considerations For Choosing the Right Layout

The User Journey

How will people interact with your web page? What’s the desired action you want them to take? The answers to these questions should be clear at first glance, so you should think about them early on in the design process. This is because customers’ and prospects’ first impressions of your web page are crucial. When designing a web page, you need to consider where they are on their user journey so that every point of their experience will lead them closer to becoming a paying customer. Mapping out the customer journey is one of the tasks that a digital marketing agency can help you with.

Visual Hierarchy

The visual hierarchy is how you order and present the elements on your web page. It’s important to get this right because it will determine how easy people find the information they’re looking for. Below are some ways to achieve visual hierarchy:

  • Place the most important information in the first two paragraphs.
  • Use different font sizes for headlines, subheadings, and body text.
  • Use colour to draw attention to specific elements on the page.
  • Use bold type fonts to highlight important words or phrases.
  • Place related elements close together to show that they are related.

Page Design Ideas and When to Use Them

Hero Section

The hero section is the large banner area at the top of a web page. It usually contains an image or video, a headline, and a brief description. This web page design layout is ideal for homepages, landing pages, and product pages. That’s because it lets you showcase your most important content immediately.

Card-Based Layout

The card-based layout is a web page design layout that’s made up of individual cards. Each card typically contains a piece of content, such as an image or graphic, as well as a text description, graphics, and a link to a page with more detailed information on the topic. E-commerce websites and social networking sites benefit from this design the most because users can scan information quickly and easily on their mobile devices.

Full-Screen Image

Many web designers opt to use a full-screen image that fills the entire browser window. Compared to traditional tiled graphic background graphics, a large background image can be more visually captivating and can help create a more immersive web page experience. In addition, it allows you to make a bold statement that will grab people’s attention immediately. You can ask your digital marketing agency or in-house design team to incorporate this idea into your website if you want to introduce the page, set the scene, and create an emotional connection with your website visitors.

Animation On Screen

Animations are becoming increasingly popular in web page layout design. They can be used to add visual interest, guide users’ attention to specific content, or provide interactivity. Animations can be a great way to engage website visitors and make your page more memorable. However, it’s important not to overdo it. Too much animation can be distracting and make it difficult for people to focus on the content. You can work with a design firm or a digital marketing company regarding concept development and execution to ensure this doesn’t happen.

Broken Grid Layout

The broken grid layout is a web page design layout that breaks the traditional rules of web page layouts. This means that instead of having all the content aligned in a neat and orderly way, the content is arranged less so. By positioning elements unconventionally, your page can exude creativity and innovation. This means that if standing out is a priority for you, applying this design idea is a great way to achieve that.

Full-Screen Video

Just like the full-screen image, the full-screen video web page layout design also fills the entire browser window. The difference is that, of course, instead of using an image, you’re using a video. Using full-screen video backgrounds can provide many benefits, including telling a story, simplifying complex topics, showcasing products or services more appealingly, etc.

Alternating Pattern

You can apply an alternating pattern when you’re working with lengthy content. By separating sections visually in an alternating pattern, you’ll be able to break up otherwise heavy elements. It becomes easier for the user to read and scan everything. Using divider lines, background colours, or even different font sizes are all effective ways to create this particular web page layout design.

Interactive Elements

Interactive web page elements can also help break up a web page layout. Adding these elements can help add some fun and excitement to your web page while maintaining a clean and organized look. For example, the sections of this interactive infographic from Serio Verify only appear when you click each step.

Clickable sections, in particular, are a great way to engage users and encourage them to explore your web page. Ensure that the interactive elements you use are relevant to your web page design and theme. Working with an experienced digital marketing company can help you do just that.

Asymmetrical Layout

The asymmetrical web page layout design is one where the content is not evenly balanced on both sides of the page. This can create a more dynamic look that can help set your web page apart from others. Keep in mind, though, that balance is still important even in an asymmetrical web page design layout. So, make sure that the elements you use are balanced in size, weight, and importance.

Z-Pattern Layout

As you may have guessed, this arranges the content in a Z-shaped pattern. This particular web page layout can effectively guide users’ attention to specific content on your web page. When using this web page design layout, it’s important to use contrasting colours for different sections. This will help create visual interest and make it easier for users to scan the content.

Magazine Style Layout

The magazine-style web page layout is one that’s commonly used for online articles and blogs. This is because it’s very effective in organizing a lot of content in an easily digestible way. For instance, this is what Time Magazine uses for its website.

In this design layout, the web page is divided into sections – with each section containing a different topic. Headlines and sub-headlines help break up the content further. Images and videos are also used to add visual interest and appeal. This is perfect for web pages with a lot of content because it makes everything easy to find and read.

Gradient Layout

This web page layout design uses a gradual transition of colours. This can create a visually appealing look that can add some dimension to your web page. It’s best to use the gradient layout when you have limited content. This is because too much gradient can be overwhelming and make it difficult to focus on the content.

Make Sure Your Call-To-Action Buttons Stand Out

Your call-to-action buttons are important because they’re what encourage users to take action on your web page. Whether you want them to buy a product, sign up for a newsletter, or download an e-book, these buttons must be effective.

One way to make sure your call-to-action buttons stand out is to use a contrasting colour. This will help them pop against the rest of your web page and grab attention. You can also use shapes and sizes to make your call-to-action buttons more effective. For example, making them larger or using a unique shape can help them stand out and get noticed.

Most importantly, make sure that all your CTAs are accessible and clickable. Users should be able to see them and click on them easily. If they’re hidden or difficult to find, then they’re not going to be as effective.


Designing a web page layout is important if you want to create a successful website. Using the tips and tricks in this article, you can make any page that’s sure to impress and generate results for your business. Just remember to keep your audience in mind and focus on creating a user-friendly experience. At the end of the day, that’s what’s going to matter most. If you want to learn more about the best practices when it comes to web page layout design, you can also download our free web development e-book.