Top Tips For Great Web Design So You Can Increase Sales

When designing a website that will provide opportunities for all of the previously mentioned items, there are a few things to keep in mind. For starters, you should ensure that your homepage is clean and well-organized. A homepage that has a lot going on or is cluttered will deter people from proceeding any further with your website. This is why it’s important to create content that is easy to read and navigate through, and there is a visual hierarchy implemented. This means ensuring that every aspect is well thought out, and the most important information you want your customers to see is front and center.

Your core messages should be effectively communicated here, and your customers should ultimately not be left asking questions about who you are or what your product or service is. With that said, you should still be mindful that you do not bombard your page with too much writing. Instead, keep things clear and to the point and allow information to flow naturally while providing readers with a quick snippet of the most important points. Keep the most important information at the top of your website. Your customers shouldn’t need to scroll too far to find the most important information, like what your business is about or what you have to offer them – it should be present as soon as they go on your website.

The homepage. It’s the first thing people see when they come to your website, which is why it’s so important to be intentional with its design. When it comes to your website’s design elements, it’s recommended to leave a bit of white space between your writing and break the paragraphs down into smaller sections. That way, there are breaks between information and more room to let the page breathe. Within these spaces, you can add pictures, illustrations or icons to create a visually appealing aspect to have viewers engaged. You can also effectively use images to communicate your main points further.

Building trust with your customers is key. In a world of digital communication, it can oftentimes be difficult to trust the person or business on the other side of the screen. This is why it’s so important to consider transparency and honesty in your website. The first way to build trust with your customers is to ensure your landing page is well constructed and free of errors. This will add a level of credibility to your site and, thus, your company.

The next thing you can do is ensure that you have an “About Us” page that speaks about your company, its background and its people. Who are you, and why should your customers trust you? Why should they buy from you? It also helps to have pictures on here so that your customers can put faces to the names of the people they will potentially be buying from or interacting with.

Another aspect of your website that builds trust is testimonials. Having reviews written by real people about their experiences with your company or reviews of your products can help significantly. Word of mouth is incredibly powerful, as we’re often influenced to make purchases or visit a specific place based on what the majority has said about it. So, if you have some testimonials that speak to what customers can expect from your company, then ensure you have them on your website. It will make all the difference!

Ensure you include a call to action (CTA) on the homepage. Whether it’s a button that allows your customers to sign up for something, view a free e-book, etc., make sure that there is some action present that customers can take. For example, here is a CTA that is present on Blueprint Internet Marketing’s website, which viewers would see within seconds of scrolling on the homepage.

Consistency across your website means maintaining a uniform look and branding image. It also means ensuring readability for your customers with words that are easy to recognize and smooth enough content to skim through. Within this consistency is not only the language on your website but also the tone.

Additionally, contrast is key when creating great websites, in which you should clearly differentiate between the colour of the writing and the background colour. You should also ensure that your font is big enough for people to read, typically at least 16-font. Furthermore, the font style itself plays a large part in the readability of your site. Try to stick with clean and simple fonts, and do your best to limit the number of fonts across your website. Once again, simplicity is better, and so is consistency.

Link Your Logo

When designing your website, it’s important to ensure you’re considering functionality. By linking your logo to your homepage, it allows customers to easily navigate through your website and once again presents the desired uniform look. If you don’t already have a well-designed logo for your business, we highly recommend having one created professionally.

Add a “Back to Top” Button

Additionally, including a “back to top” button at the bottom of every page will make things more accessible, and your website will run more smoothly.

Include a Footer

Although it may not always be the first thing that comes to mind when designing your website, including a footer where you have all of your most important links is key. By adding in things like your social media icons or any other relevant links that visitors might want to access, you’re providing a bridge between the website itself and other media outlets for your business. It would be an incredibly missed opportunity not to include these external links within your website, as you are essentially bringing traffic to your other platforms. This is an excellent means of increasing your audience across various channels and making contact information more accessible for all. Here is another example from Blueprint Internet Marketing’s website, in which all of the social media platforms and means of communication are linked or present.

Creating a website that is mobile-friendly ensures that users can view your content regardless of the device they’re using. Additionally, it has also been proven that Google is more likely to push your content for specific keywords or phrases if there’s a mobile-friendly version than if there isn’t.

When creating your mobile version, you should consider the fact that, of course, things will be smaller and more condensed. Therefore, it’s important to ensure that it’s free of clutter, which might involve you scaling down on some aspects of your website layout. Keep it clean and simple, and avoid lengthy paragraphs or loads of information at once. And if you’re ever unsure how to approach things, it’s best to look and see what others are doing! By looking at other mobile versions of websites from an outside perspective, you can see what you like and don’t like about what others are doing and make necessary changes to your website based on that information.