Why User Experience is Key to the Success of Digital Marketing
UX is More Than Just a Buzzword or an Optional Luxury
Even though the term “UX” has been around for many years now, some businesses still don’t realize that it’s no longer just an add-on to spice up any marketing strategy. In fact, questions like “Why is user experience important?” and “Should I bother working on UX?” still pop up. But unlike other marketing trends that come and go, UX is here to stay.
A study by Toptal found that 88% of online customers would never return to a site they had a bad experience with. And according to Intechnic, 70% of customers abandon purchases because of a bad user experience. These statistics make it clear that UX is not something you can afford to ignore. A bad user experience will not only drive away your potential customers but could damage your reputation as a business.
So, what exactly does UX encompass? It includes all the interactions someone has with you from the first time they see your website to the moment after they make a purchase. It includes everything from the design of your website to the way your customer service team treats them.
In short, UX is everything that affects how someone experiences your brand. And it’s important to remember that UX is not just about how a website looks. You want your customers to feel like you understand their needs and wants, and that you are working hard to provide them with what they need.
How UX and Digital Marketing Are Intertwined
Digital marketing and user experience go hand-in-hand. After all, what’s the point of driving traffic to your website if it’s not made to be user-friendly? Digital marketing is focused on generating leads and conversions. The goal is to get people to take action, whether that’s signing up for a newsletter, downloading an e-book, or making a purchase.
User experience, on the other hand, is all about creating a smooth and enjoyable experience for the user. The goal is to make sure that users positively interact with your brand at every touchpoint. It’s important to remember that these two goals are not mutually exclusive. In fact, they should work together to create a seamless experience for the user that ultimately leads to more conversions.
UX professionals need to understand marketing principles to create great experiences. Likewise, digital marketing professionals need to understand the basics of UX to create successful marketing campaigns. A good digital marketing strategy will take UX into account at every step. From the initial planning stages to the execution and assessment, a strong focus on UX will help ensure that your digital marketing efforts are successful.
5 Reasons Why UX is Key to Digital Marketing Success
Here are five specific ways in which creating a strong focus on UX can help you succeed in marketing online in 2022.
4. It brings in more new users and builds conversions.
It’s not just about keeping the users you already have. Creating a great user experience can also help you bring in new website visitors. How? By word of mouth. If someone has a positive experience with your website, they’re likely to tell their friends and family about it. People trust online reviews as much as personal recommendations when it comes to making purchasing decisions.
In addition, it’s been proven time and time again that user experience can have a significant impact on conversion rates. In fact, one study showed that improving a website’s UX design could yield conversion rates up to 400%. Another report found that for every dollar spent on improving UX, there was a return of $100, or an ROI of 9,900%. This just goes to show that UX is an investment that can pay off big time.
Once a website visitor has been persuaded to stay on your site, you need to ensure that they can easily find what they’re looking for and complete the desired action. If you have a well-designed website with clear call-to-action buttons and easy navigation, you’re more likely to see users taking the next step and becoming paying customers or leads.
5. It can lead to customer satisfaction and long-term relationships.
At the end of the day, one of your most important goals as a business is to make your customers happy. One way to do this is by providing them with a great user experience. If they’re satisfied with the way your website looks, feels, and works, you’re more likely to keep users engaged.
Plus, it’s no secret that happy customers are more inclined to stay with a company for the long haul. So when you’re consistent with providing great UX every time customers come back to your website, they’re bound to trust you and your business.
Speaking of trust. You probably already know that it’s an essential element of relationship-building. Once you’re able to gain the trust of your website visitors, they have the potential to become loyal customers. If they feel like they can count on you to cater to their needs, they’re much more likely to become lifelong fans of your brand as well.
Tips For Improving UX to Boost Your Digital Marketing Results
As you can see, there are many reasons why user experience is important for your digital marketing efforts. If you’re not already focusing on UX, it’s time to make it a priority. Here are a few tips to help you get started:
User experience is a critical element of digital marketing, and it’s one that you can’t afford to ignore. By making UX a priority, you can improve your website’s conversion rates, build lasting relationships with your customer, and ultimately grow your business. So what are you waiting for? Start working on consistently providing exceptional UX today. To learn more about how a well-designed website can help achieve the best results for your organization, download our free web development e-book.